Quote
  • Serving Central Florida local floor installers

Flooring web design in Orlando that turns traffic into clients

Serving Florida flooring pros, we build flooring websites in Orlando that show your work, answer questions, and make it easy for customers to request an estimate on any device.
  • Higher conversion rate
  • More calls
  • More project requests
Get a free flooring website quote
  • Plan your January redesign kickoff.
team web design

Quick navigation:

What’s included

Results

Pricing

Why Rathly

Get a quote

  • Get your floor installation website to stand out with Rathly

Why a better website changes how people choose your floor installation business

Most Orlando flooring websites look the same. A few stock photos, a phone number, and a page full of services. Customers skim, feel unsure, and hit back. A better site guides them. It shows real installs, explains your process, and sets expectations on cost and timing. When the layout is clear and the message sounds like you, people trust you faster and reach out sooner.

Consult flooring web developer

What customers look for first when comparing flooring websites in Orlando

They check your photos, service areas, and whether you install their flooring type. Then they compare reviews.

How design and messaging build trust in under 10 seconds

Clean layout, confident copy, and upfront next steps tell customers you run a professional crew.

How your Google Business Profile pushes traffic to your website

Your Google Business Profile sends warm traffic. The site must match the listing and close the estimate request.

Why a good website keeps bringing project requests inquiries even when ads pause

A strong site keeps ranking and converting, so customers still contact you when paid campaigns stop.

  • Built for local project requests, not vanity metrics

What you get with Rathly floor installation web design

With Rathly, your flooring website is built for local customers who want answers fast. We map pages around your top installs, from hardwood and tile to LVP and carpet. We write clear service copy, add proof blocks, and build a smooth quote path. You get a WordPress site that loads quickly, works on phones, and can grow as your service area expands.

Get flooring web design
01

Page plan and site flow built around project requests intent

Your site structure starts with what you sell most. We guide customers from homepage to the right service page, then to an estimate request.

02

Custom design that matches your brand and feels modern

Custom design built around your logo, colors, and job photos. It feels current, not templated, and it highlights your craftsmanship without distractions for customers.

03

Copy cleanup for services, credibility, and calls-to-action

We tighten service pages so they read like a conversation. Clear benefits, clear pricing ranges when possible, and one strong call-to-action on every important page.

04

Web development on WordPress (and custom features)

We build on WordPress for easy edits and new pages. If you need a calculator, filter, or gallery, we can add it later without hassle.

05

Accessibility and project requests-friendly page experience

Every page is simple to read and navigate. Larger text, clear headings, and clean buttons help customers find flooring options and contact you right away.

06

Tracking for calls, forms, bookings, and lead sources

We track calls, form fills, and click-to-text taps. You see which pages and sources bring the best customers, not just visits each month for you.

Homepage
  • Make the first click count

Homepage and core pages that make you the obvious choice

Your homepage is where most Orlando customers decide if they should call. We design it to explain your flooring services in seconds, then move visitors toward an estimate. We pair strong visuals with tight copy, highlight the floor types you install, and include trust signals that matter. The result is a clean first impression that feels local, capable, and ready to work.

A homepage that explains what you do fast (without fluff)

Headline and first section tell customers what you install, where you work, and how to reach you.

Trust sections that calm doubts (reviews, credentials, photos, proof)

Reviews, licenses, warranties, and real job photos ease doubts and show you deliver clean installs.

Clear service areas, hours, and contact info where project requests expect it

Service areas, hours, and contact details sit in the header and footer, exactly where customers look.

Service pages that answer your project requests problem and next steps

Service pages explain problems like squeaks or stains, then guide customers to schedule an in-home measure.

Get a page plan for your new website

Tell us what you install and where you work. We will send a simple page plan that fits your goals and your budget this week.

Consult flooring web developer
  • Stop losing project requests who are ready to book

Website navigation that feels simple and natural

Great design means nothing if customers cannot find what they need. We build navigation that feels obvious, even on a phone. Visitors can jump to hardwood, tile, LVP, carpet, or garage epoxy without hunting. Short sections and clear buttons move them along. When the path is simple, more people finish the form or call, instead of bouncing to a competitor.

Menu and layout built around how project requests actually browse

Menus follow how customers shop. Floor type first, then services, then service areas and contact.

Scan-friendly sections that help patients find answers fast

Scan-friendly headings and short blocks help customers get answers fast, with clear next steps on every screen.

Calls-to-action placed where decisions happen

Buttons and phone links show up near pricing, galleries, and service details where decisions happen.

Contact and booking flow built for project requests

Contact flow is simple. Click to call, request an estimate, or send photos of your floors.

Fix the pages that are costing you project requests

If visitors are getting lost, we can fix that fast. Ask for a navigation review and we will point out the pages hurting conversions.

Consult flooring web developer
  • Design is what they see, development is what they feel

Web development that keeps your site fast, stable, and easy to update

A flooring website should load quickly, stay stable after updates, and be simple to edit. Our developers build clean WordPress themes and keep the code light. We optimize images, compress files, and reduce clutter that slows pages down. You get a site your team can update without breaking layouts, plus a build that supports SEO and future features. It feels smooth on every device.

Fast load times and clean code that supports growth

Clean code and smart image sizing keep load times fast, even with big project galleries.

Mobile performance tested on real phones, not just desktops

We test mobile speed and tap targets on real iPhones and Androids, not only simulators.

WordPress setup you can manage (without breaking things)

WordPress editor stays simple, with guardrails that protect your design when you update text or photos.

Integrations: forms, scheduling, payments, chat, CRM (as needed)

We connect forms, scheduling, payments, chat, or CRM tools so customer requests go where they should.

Get a website build plan and timeline

Want a clear timeline? Tell us your goals and current site. We will outline the build steps, milestones, and launch date in plain English.

Consult flooring web developer
  • Give people a reason to trust you today

Content and visuals that help project requests choose you before you answer the phone

Most flooring customers are nervous about cost, mess, and how long the job will take. We add content and visuals that answer those worries before they call. That includes clear service explanations, photos of your crew, and galleries that show results. We also place reviews in the spots where people pause. When trust builds early, leads come in warmer today.

Service content written for clarity (not industry jargon)

We rewrite service content so it is simple, specific, and focused on the customer’s home and budget.

Team, process, and “what to expect” sections that reduce friction

Process sections explain what happens next, from measurement to install day, so customers feel prepared.

Galleries, before/after, and results pages (when relevant)

Before and after galleries, showroom photos, and project highlights help customers picture their own space.

Reviews and proof blocks placed where project requests hesitate

We place reviews near pricing and service details, right when customers wonder if you are worth it.

Build a website that people trust on the first visit

Let’s build trust faster. Share your top services and a few project photos, and we will map the proof sections your site needs most.

Consult flooring web developer
  • Faster site, better calls, clearer booking paths

Results Orlando floor installation businesses see after a website rebuild

After a rebuild, flooring companies usually see more calls from organic search and Google Maps. Customers spend more time on galleries, click to service pages, and complete estimate forms at a higher rate. Bounce rates drop because the message is clearer. Our clients also get better lead quality, since the site filters out the wrong jobs and sets expectations up front.

Website redesign
Result after one month
  • Pick the build that fits your stage

Rathly flooring web design packages

We offer flooring web design packages based on where your business is right now. If you need a clean brochure site, we start with a tight homepage and core services. If you want growth, we expand into service area pages, galleries, and conversion upgrades. Every package includes a page plan, mobile-first design, and WordPress development, so you know what you are getting.

Standard website

Strong WordPress site built right from day one
$6000
$ 5,000
  • Custom design + WordPress build
  • Speed optimization
  • Core pages (most sites: 6–10)
Get a quote now
A free consultation is included

Programmatic website

Best for multi-location and service-area websites
$ 10,000
  • Programmatic SEO page templates
  • Rules for internal linking + page structure
  • Content support for templates
Get a quote now
Grow search traffic city-by-city
Best choice
  • Rathly = No hidden fees

Web development pricing based on what your floor installer site actually needs

Our web development pricing is simple. You pay for the pages, features, and support your flooring company actually uses. No mystery add-ons. No locked yearly agreements. We scope the work, list what is included, and set clear milestones. If you want SEO, PPC, or hosting, we price it as a separate line item so you can choose what fits best.

  • Content writing $0.25/word

    We write clear web copy with SEO best practices built in. Our writers understand how to balance search optimization with messaging that connects to your audience and drives action. Each page targets specific business goals.

  • UX research $2,700

    We study how users interact with websites in your industry. Through user testing and behavior analysis, we identify what makes visitors convert and apply these insights to your site design.

  • Visual design $2,400

    We create modern, branded website designs that match your business goals. Our designs focus on clear user paths and conversion points while keeping your brand identity strong across all pages.

  • Speed optimization $1,200

    We tune your website code and server setup to load fast on all devices. Quick load times keep visitors on your site longer and help your pages rank better in search results.

  • WordPress plugins $2,700

    We build custom WordPress plugins that add specific features your business needs. From booking systems to custom forms, we code reliable tools that work with your site.

  • WordPress theme development $3,600

    We develop custom WordPress themes from scratch to match your exact needs. Your theme will be fast, secure, and built with clean code that's easy to update.

  • Programmatic SEO pages $4,800

    We create templates that turn your business data into SEO-optimized web pages. Perfect for location pages or service areas, these pages scale your site while maintaining quality.

  • API integration $2,400

    We connect your website with external services and tools. From CRM systems to payment processors, we build secure connections that automate your business processes.

  • What makes Rathly different

Why Orlando floor installer choose us for web design

Orlando businesses choose Rathly because we focus on what happens after the click. We build websites that load fast, explain services clearly, and push customers toward contact. You get direct access to the people writing, designing, and developing your site. We also keep things local, with real Florida support and honest feedback, so your website stays a sales tool, not a headache.

Get flooring web design
01

Local team that understands Orlando project requests and competition

We are based in Florida and we know Orlando competition. That helps us shape pages that speak to local customers and match how they search.

02

Clear updates and direct access to the people building your site

You get clear updates and quick answers. You can talk to the designer or developer directly, so decisions are fast and nothing gets lost.

03

You own your website assets, and support stays flexible

You own the domain, design files, and content. If you need more help later, our support stays month to month, not locked into long contracts.

  • Built for flooring businesses and local brands

Flooring websites we design and develop

Flooring is not one-size-fits-all, and your website should not be either. We design and develop sites for installers, retailers, and restoration pros who need steady leads. Whether you focus on residential remodels or commercial jobs, we build pages that show your materials, explain your process, and make the next step obvious. You get a site that looks sharp and sells work.

Get flooring web design

Hardwood floor installers website development

Hardwood installers need credibility fast. We feature species options, dust control details, and install timelines, plus galleries that help customers picture the finished look.

Tile contractors website development

Tile contractors win when shoppers see precision. We highlight patterns, grout choices, waterproofing steps, and clean edges, then guide customers to book measurements online.

Luxury vinyl plank installers website development

LVP installers need speed and clarity. We explain wear layers, subfloor prep, and transitions, and we show real projects in Orlando homes from recent installs.

Carpet retailers and installers website development

Carpet retailers and installers need local trust. We present product lines, padding options, and financing if offered, with simple scheduling and store details up front.

Epoxy garage flooring companies website development

Epoxy garage flooring sites should feel clean and tough. We show prep steps, cure times, flake styles, and maintenance tips, plus quick quote buttons.

Floor refinishing and restoration pros website development

Refinishing and restoration pros need proof. We use before and after photos, explain sanding stages, and set expectations on dust and drying time at home.

  • Want your new website to get seen faster?

Add SEO, PPC, social media, or UGC to drive traffic to your site

Want your new flooring site to get traction faster? We can pair web design with SEO, PPC, social media, or UGC videos. SEO helps you show up for searches like "flooring installer Orlando." PPC puts you on top while SEO grows. Social keeps your work in front of past customers. UGC videos show your process and results in a way photos cannot.

social media marketing

SMM services

video content production

UGC services

pay-per-click advertising

PPC services

search engine optimization

SEO services

website design

Web design services

video content production

Website hosting

  • Local Florida-based company

Rathly web design leadership team

Rathly is a Florida-based team, and you will feel that in the work. Design, development, SEO, and content all sit under one roof, so projects move without handoffs. You get experienced builders who care about speed, readability, and conversions. When questions come up, you are talking to the people doing the work, not a middle layer. We keep meetings short and next steps clear.

harry laurel
Harry Laurel

SEO director

natalia lav
Natalia Lav

Content director

antony litovchenko
Antony Litovchenko

Head of design

sasha evs
Sasha Evs

SMM officer

  • Rathly is here to help

Serving Central Florida local businesses

We serve Orange County and the rest of Central Florida, and we know what local customers expect. They want clear pricing signals, real photos, and a fast way to reach you. Our web design process keeps your service areas, hours, and contact details consistent everywhere, so your website supports your Google listing. If you work in Orlando, Winter Park, or Kissimmee, we can help.

Get flooring web design

Orange County:

  • Apopka, FL
  • Doctor Phillips, FL
  • Horizon West, FL
  • Maitland, FL
  • Ocoee, FL
  • Orlando, FL
  • Windermere, FL
  • Winter Garden, FL
  • Winter Park, FL

Lake County:

  • Clermont, FL

Seminole County:

  • Altamonte Springs, FL
  • Lake Mary, FL
  • Longwood, FL
  • Oviedo, FL
  • Sanford, FL
  • Winter Springs, FL

Osceola County:

  • Celebration, FL
  • Kissimmee, FL
  • St Cloud, FL
  • Local businesses grow with Rathly

Florida web design client reviews

  • Free consultation included

Flooring web design quote

  • Let’s refresh your website

Ready for a floor installation website that gets more inquiries?

Get a free consultation and a custom redesign plan from Rathly.

  • From the blog

Learn web design with Rathly

Posts
  • Questions others ask Rathly

Web design FAQ

Ask our flooring web developer

Don't Go! Get a Free Website Audit

Discover hidden opportunities for growth with a free, data-driven website audit!