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  • Serving Central Florida local fitness studios

Gym web design in Orlando that turns traffic into clients

Serving Florida gyms, we build gym websites in Orlando that show your vibe, highlight memberships and classes, and turn visitors into clients who book a tour or trial.
  • Higher conversion rate
  • More calls
  • More memberships
Get a free gym website quote
  • Plan your January redesign kickoff.
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Why Rathly

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  • Get your personal trainer website to stand out with Rathly

Why a better website changes how people choose your personal trainer business

When someone searches for a gym near them, they judge you in seconds. If your site feels dated, loads slow, or hides pricing, they bounce and join the place down the road. We design Orlando gym sites that look sharp, read fast, and guide people to the next step. Think tours, free passes, and class bookings. A better website stops the guessing and starts conversions.

Consult gym web developer

What customers look for first when comparing gym websites in Orlando

They look for location, hours, class schedule, and membership options, plus proof the gym is clean and real.

How design and messaging build trust in under 10 seconds

Strong photos, clear headlines, and friendly tone build trust fast, before anyone scrolls past your first screen.

How your Google Business Profile pushes traffic to your website

Your Google Business Profile sends high-intent traffic. The website must match what they saw and make booking simple.

Why a good website keeps bringing memberships inquiries even when ads pause

A conversion-focused site keeps bringing tour requests and membership leads, even when you pause paid ads.

  • Built for local memberships, not vanity metrics

What you get with Rathly personal trainer web design

We don’t build gym websites for pretty screenshots. We build them for local clients who want answers fast. You get a page plan based on your top revenue drivers, copy that sells your experience, and design that fits your brand. Then we build on WordPress, keep pages fast, and set up tracking so you know what brings calls, forms, and trial signups.

Get gym web design
01

Page plan and site flow built around memberships intent

We map pages and navigation around your main services like memberships, personal training, and classes, so clients land on the right offer without hunting.

02

Custom design that matches your brand and feels modern

Your site gets a custom look that matches your gym’s vibe, from bold energy to boutique calm, while staying clean, modern, and easy to scan.

03

Copy cleanup for services, credibility, and calls-to-action

We rewrite and tighten service copy so pricing, benefits, and next steps are clear for new clients, with calls-to-action that push tours, trials, and signups.

04

Web development on WordPress (and custom features)

We build on WordPress, with custom sections for schedules, trainers, and locations. If you need features, we code them without bloat or plugins that slow pages.

05

Accessibility and memberships-friendly page experience

We follow accessibility best practices and build a clients-first experience, with readable type, clear contrast, and navigation that works for every device and age.

06

Tracking for calls, forms, bookings, and lead sources

We set up tracking for calls, forms, tour requests, and online signups, so you can see which pages and channels bring new local clients.

Homepage
  • Make the first click count

Homepage and core pages that make you the obvious choice

Your homepage should do one job: make people feel like they’ve found the right gym. We build core pages that explain your training style, show your space, and highlight what makes you different. Membership options, class times, and location details are easy to spot. Then we guide visitors toward a tour, a free pass, or a quick call, without clutter.

A homepage that explains what you do fast (without fluff)

A hero section that states your gym type, location, and next step in one quick read.

Trust sections that calm doubts (reviews, credentials, photos, proof)

Reviews, trainer bios, and real photos show credibility and help new clients feel comfortable visiting.

Clear service areas, hours, and contact info where memberships expect it

Service areas, hours, parking notes, and contact info appear where clients look, on mobile and desktop.

Service pages that answer your memberships problem and next steps

Service pages that explain classes, training, and memberships, then point clients to a tour or signup.

Get a page plan for your new website

Want to see what your new site could look like? We’ll send a page plan built around your memberships, classes, and goals for your Orlando gym.

Consult gym web developer
  • Stop losing memberships who are ready to book

Website navigation that feels simple and natural

People don’t read gym websites like a novel. They scan, compare, and decide. If they can’t find class times, pricing, or how to get started, they leave. We design navigation that feels natural, with short sections, clear headings, and buttons placed where decisions happen. The result is less friction, more tour requests, and more clients hitting your booking or contact page.

Menu and layout built around how memberships actually browse

Menus built around memberships, classes, training, and locations, not random pages that confuse new clients.

Scan-friendly sections that help patients find answers fast

Scan-friendly headings, short blocks, and clear next steps help clients find answers fast on any screen.

Calls-to-action placed where decisions happen

Calls-to-action appear after pricing, schedules, and proof, right when someone is ready to choose you.

Contact and booking flow built for memberships

Contact and booking flow supports tours, trials, and class signups, with fewer fields and fewer clicks.

Fix the pages that are costing you memberships

If your site feels hard to use, we’ll point out the pages causing drop-offs and show the fixes that bring more tours and signups.

Consult gym web developer
  • Design is what they see, development is what they feel

Web development that keeps your site fast, stable, and easy to update

Design gets attention. Development keeps people moving. We build local gym sites that load fast, stay stable during traffic spikes, and are easy for your team to update. You get clean WordPress setup, responsive layouts, and the tools you need for bookings, payments, and forms. We also test on real phones, because that’s where most prospects browse before they visit.

Fast load times and clean code that supports growth

Fast load times and clean code keep visitors engaged and support SEO, even as you add new pages.

Mobile performance tested on real phones, not just desktops

Mobile performance tested on iPhones and Androids, so buttons, forms, and schedules work without pinching or zooming.

WordPress setup you can manage (without breaking things)

WordPress setup with a clean editor, so your staff can swap photos and update class info safely.

Integrations: forms, scheduling, payments, chat, CRM (as needed)

Integrations for forms, scheduling, payments, chat, and CRM, based on what you use to manage leads.

Get a website build plan and timeline

Tell us what features you need, and we’ll outline the build plan, timeline, and tools, so your launch doesn’t drag out for many months.

Consult gym web developer
  • Give people a reason to trust you today

Content and visuals that help memberships choose you before you answer the phone

Most gyms lose clients because their website is vague. No clear offer, no real photos, and no reason to believe you’re the right fit. We build content and visuals that answer the real questions: What’s included, who it’s for, and what it costs. We also add trust blocks in the moments people hesitate, so they book a tour instead of scrolling away.

Service content written for clarity (not industry jargon)

Service content written in plain language, so clients understand memberships, training, and class options quickly.

Team, process, and “what to expect” sections that reduce friction

Team, process, and what-to-expect sections help first-timers feel ready, from check-in to their first workout.

Galleries, before/after, and results pages (when relevant)

Galleries, progress stories, and results pages add social proof, especially for studios that sell transformations.

Reviews and proof blocks placed where memberships hesitate

Reviews and proof blocks sit near pricing and signup buttons, where clients pause and need confidence.

Build a website that people trust on the first visit

If your gym is serious about growth, let’s build a site that earns trust fast and turns website visits into tours and memberships in Orlando.

Consult gym web developer
  • Faster site, better calls, clearer booking paths

Results Orlando personal trainer businesses see after a website rebuild

After a rebuild, Orlando gyms usually see more people reach the right page, stay longer, and take action. Tour forms get completed more often. Phone taps go up on mobile. Class schedule views increase because the layout is clear. You also get cleaner tracking, so you can tie signups back to Google, social, or paid traffic, and stop guessing fast.

Website redesign
Result after one month
  • Pick the build that fits your stage

Rathly gym web design packages

Not every gym needs the same build. Some need a clean refresh to stop leaks. Others need a full redesign with new pages, booking tools, and better content. We’ll recommend a package based on your current site, how competitive your area is, and how you sell. You get a clear scope, clear deliverables, and a site built to bring clients in.

Standard website

Strong WordPress site built right from day one
$7000
$ 6,000
  • Custom design + WordPress build
  • Speed optimization
  • Core pages (most sites: 6–10)
Get a quote now
A free consultation is included

Programmatic website

Best for multi-location and service-area websites
$ 11,000
  • Programmatic SEO page templates
  • Rules for internal linking + page structure
  • Content support for templates
Get a quote now
Grow search traffic city-by-city
Best choice
  • Rathly = No hidden fees

Web development pricing based on what your fitness studio site actually needs

Web development pricing should match what you actually need, not a cookie-cutter quote. We price based on page count, design depth, custom features, content work, and any integrations like scheduling or payments. You’ll know what’s included before we start, and what’s optional. No surprises halfway through. We’ll walk you through it. If you want ongoing support, we can add hosting and updates too.

  • Content writing $0.25/word

    We write clear web copy with SEO best practices built in. Our writers understand how to balance search optimization with messaging that connects to your audience and drives action. Each page targets specific business goals.

  • UX research $2,700

    We study how users interact with websites in your industry. Through user testing and behavior analysis, we identify what makes visitors convert and apply these insights to your site design.

  • Visual design $2,400

    We create modern, branded website designs that match your business goals. Our designs focus on clear user paths and conversion points while keeping your brand identity strong across all pages.

  • Speed optimization $1,200

    We tune your website code and server setup to load fast on all devices. Quick load times keep visitors on your site longer and help your pages rank better in search results.

  • WordPress plugins $2,700

    We build custom WordPress plugins that add specific features your business needs. From booking systems to custom forms, we code reliable tools that work with your site.

  • WordPress theme development $3,600

    We develop custom WordPress themes from scratch to match your exact needs. Your theme will be fast, secure, and built with clean code that's easy to update.

  • Programmatic SEO pages $4,800

    We create templates that turn your business data into SEO-optimized web pages. Perfect for location pages or service areas, these pages scale your site while maintaining quality.

  • API integration $2,400

    We connect your website with external services and tools. From CRM systems to payment processors, we build secure connections that automate your business processes.

  • What makes Rathly different

Why Orlando fitness studio choose us for web design

Orlando business owners choose us because we focus on outcomes, not awards. We start with how clients search, what they need to see, and what makes them take action. You get direct communication, clear milestones, and a team that can handle design, copy, and WordPress development in one place. That means fewer handoffs and a smoother build from start to launch.

Get gym web design
01

Local team that understands Orlando memberships and competition

We’re based in Florida and we know Orlando neighborhoods, gym competition, and what local clients expect when they compare options on Google before they pick one.

02

Clear updates and direct access to the people building your site

You get clear updates, quick feedback loops, and direct access to the people writing, designing, and building your site, so nothing gets lost during revisions.

03

You own your website assets, and support stays flexible

You own your website files, content, and logins. Support stays flexible, so you can add help when you need it, without getting locked into long agreements.

  • Built for gym businesses and local brands

Gym websites we design and develop

Gyms come in a lot of shapes, and your website has to match your model. We build sites for 24/7 facilities, boutique studios, and training-focused brands that sell high-touch coaching. Whether you want class bookings, membership signups, or lead capture for consultations, we design the pages around your offer. The goal is simple: bring the right clients in and make joining feel easy.

Get gym web design

24 and 7 gyms website development

For 24/7 gyms, we spotlight access details, safety, equipment list, and pricing, plus a fast join flow for late-night searches and walk-ins from any phone.

Personal training studios website development

For personal training studios, we build pages that sell results, highlight trainer credentials, and guide clients to a quick consult, assessment, or intro session.

Yoga studios website development

For yoga studios, we focus on class schedule, instructor bios, drop-in pricing, and a calm visual style that helps clients feel welcome before their first class.

Pilates studios website development

For Pilates studios, we highlight reformer options, beginner guidance, packages, and booking rules, with clear calls-to-action that push intro sessions and memberships for new clients.

CrossFit gyms website development

For CrossFit gyms, we spotlight coaching, programming, class times, and community wins, plus a quick, clear path to an intro class and fundamentals signup.

Martial arts schools website development

For martial arts schools, we lead with programs by age, belt progression, trial class booking, and parent-friendly info, so clients pick the right class fast.

  • Want your new website to get seen faster?

Add SEO, PPC, social media, or UGC to drive traffic to your site

Want your new website to get traction faster? Pair gym web design in Orlando with SEO to rank for “gym near me” searches, PPC to drive immediate tour leads, social media to build familiarity, or UGC videos that show the real experience. We set up the handoff so ads and posts land on the right page, with tracking that shows what brings signups. You choose the mix, we build it.

social media marketing

SMM services

video content production

UGC services

pay-per-click advertising

PPC services

search engine optimization

SEO services

website design

Web design services

video content production

Website hosting

  • Local Florida-based company

Rathly web design leadership team

We’re a Florida-based team, and we like working with local owners face to face when needed. Your project is handled by experienced designers, developers, and content specialists who build service business sites every week. You won’t get passed around to random freelancers. You’ll have one contact and a clear process, from page plan to launch, with support after the site goes live.

harry laurel
Harry Laurel

SEO director

natalia lav
Natalia Lav

Content director

antony litovchenko
Antony Litovchenko

Head of design

sasha evs
Sasha Evs

SMM officer

  • Rathly is here to help

Serving Central Florida local businesses

We serve Orange County and the surrounding Central Florida area, helping gyms compete online without wasting time. If you’re in Orlando, Winter Park, Lake Nona, or nearby, we can build a site that makes it easy for clients to book, call, or join. We’ll learn what makes your gym different, then turn that into pages that convert. Local business, local support, and real communication.

Get gym web design

Orange County:

  • Apopka, FL
  • Doctor Phillips, FL
  • Horizon West, FL
  • Maitland, FL
  • Ocoee, FL
  • Orlando, FL
  • Windermere, FL
  • Winter Garden, FL
  • Winter Park, FL

Lake County:

  • Clermont, FL

Seminole County:

  • Altamonte Springs, FL
  • Lake Mary, FL
  • Longwood, FL
  • Oviedo, FL
  • Sanford, FL
  • Winter Springs, FL

Osceola County:

  • Celebration, FL
  • Kissimmee, FL
  • St Cloud, FL
  • Local businesses grow with Rathly

Florida web design client reviews

  • Free consultation included

Gym web design quote

  • Let’s refresh your website

Ready for a personal trainer website that gets more inquiries?

Get a free consultation and a custom redesign plan from Rathly.

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