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  • Serving Central Florida local salons

Beauty web design in Orlando that turns traffic into clients

We build beauty salon websites in Orlando that book more appointments. Clean visuals, fast load times, and clear calls to action help clients pick you, then schedule in minutes.
  • Higher conversion rate
  • More calls
  • More appointments
Get a free beauty website quote
  • Plan your January redesign kickoff.
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Why Rathly

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  • Get your personal care website to stand out with Rathly

Why a better website changes how people choose your personal care business

When someone searches for a salon in Orlando, they judge your vibe before they read your menu. If your site looks dated or hard to use, they bounce and book elsewhere. A modern beauty salon website design shows your work, your pricing style, and your personality fast. It also guides visitors to call, text, or book online without hunting around.

Consult beauty web developer

What customers look for first when comparing beauty websites in Orlando

They look for location, services, pricing clues, and photos that prove your results are real.

How design and messaging build trust in under 10 seconds

Clear headlines, calming colors, and real client imagery signal professionalism and cleanliness within seconds today.

How your Google Business Profile pushes traffic to your website

Your Google Business Profile sends shoppers to your site, so the landing page must finish the sale.

Why a good website keeps bringing appointments inquiries even when ads pause

Strong SEO pages and booking buttons keep inquiries coming, even when you pause promos or ads.

  • Built for local appointments, not vanity metrics

What you get with Rathly personal care web design

We design sites for calls, texts, and bookings, not pretty screenshots. For your salon, that means clear service pages, a gallery that loads fast, and a booking path that works on phones. We write and design around what Orlando clients search and what they need to feel confident. Then we track the actions that matter, so you see what drives appointments.

Get beauty web design
01

Page plan and site flow built around appointments intent

We map pages around hair, color, extensions, and skin services, then match each page to the searches Orlando clients type before booking with you.

02

Custom design that matches your brand and feels modern

Your site gets a custom look with salon level polish, on brand fonts, and photo spacing that makes every style feel premium to visitors.

03

Copy cleanup for services, credibility, and calls-to-action

We rewrite service copy so it is clear, confident, and bookable, with short benefits, price ranges when possible, and strong calls to action today.

04

Web development on WordPress (and custom features)

We develop on WordPress, so your team can update specials and photos, plus we add custom booking or gallery features when needed later too.

05

Accessibility and appointments-friendly page experience

We design for accessibility and a client friendly experience, with readable text, clear contrast, big buttons, and navigation that never feels cramped on phones.

06

Tracking for calls, forms, bookings, and lead sources

You get tracking for calls, form fills, online bookings, and tap to text, so you know which pages bring new clients each month in Orlando.

Homepage
  • Make the first click count

Homepage and core pages that make you the obvious choice

Your homepage should do one job fast. Explain your signature services, show proof, and point to booking. We build core pages for hair, nails, lashes, and spa add ons, with Orlando service areas and clear contact details. The layout is simple. The photos load quickly. Visitors know what you offer and how to book before they scroll twice on mobile, too.

A homepage that explains what you do fast (without fluff)

We headline your top offers, pricing signals, and booking link, so clients understand you instantly.

Trust sections that calm doubts (reviews, credentials, photos, proof)

We place reviews, awards, and real photos near booking buttons, right where visitors hesitate most.

Clear service areas, hours, and contact info where appointments expect it

Service areas, hours, parking tips, and contact info sit in the spots Orlando clients check first.

Service pages that answer your appointments problem and next steps

Each service page answers common questions, shows your process, and gives the next step to book.

Get a page plan for your new website

Want a site that books more appointments? Ask us for a page plan, and we will map your services, pages, and flow in one call.

Consult beauty web developer
  • Stop losing appointments who are ready to book

Website navigation that feels simple and natural

A beautiful salon site can still lose bookings if it feels confusing. We design navigation that follows how people shop. They want to see services, pricing, photos, and availability. Fast. We keep menus short, add jump links, and guide visitors from interest to booking without extra steps. The result is fewer drop offs and more clients finishing the schedule form.

Menu and layout built around how appointments actually browse

We structure the menu by priority services, not by internal jargon, so browsing feels natural.

Scan-friendly sections that help patients find answers fast

Short sections, bold headings, and quick FAQs help clients find answers fast and keep moving.

Calls-to-action placed where decisions happen

We place calls to action beside galleries, pricing notes, and service details, where decisions happen.

Contact and booking flow built for appointments

Booking and contact steps are one tap away, with text, call, and form options always.

Fix the pages that are costing you appointments

If your site feels hard to use, let us review your key pages and show what to fix to get more bookings this week.

Consult beauty web developer
  • Design is what they see, development is what they feel

Web development that keeps your site fast, stable, and easy to update

Design gets attention, but performance keeps people around. We build your salon site with clean code, fast loading images, and solid hosting basics. Pages stay stable during updates. Mobile taps feel snappy. You can add new photos or seasonal promos in WordPress without breaking layouts. If you need online payments, memberships, or advanced scheduling, we can add that too later.

Fast load times and clean code that supports growth

We optimize files and code, so your pages load fast and keep ranking as you grow.

Mobile performance tested on real phones, not just desktops

Mobile speed is tested on real iPhones and Androids, since most salon browsing happens there.

WordPress setup you can manage (without breaking things)

Your WordPress setup is tidy and documented, so your team can edit safely between visits.

Integrations: forms, scheduling, payments, chat, CRM (as needed)

We connect forms, booking tools, payments, chat, and CRM integrations when your business needs them.

Get a website build plan and timeline

Ready to rebuild without chaos? Ask for a build plan, and we will outline pages, features, timeline, and next steps in plain English today.

Consult beauty web developer
  • Give people a reason to trust you today

Content and visuals that help appointments choose you before you answer the phone

People book salons that feel safe and consistent. We help you show that on page one. Clear service descriptions, real photos, and a simple process section reduce hesitation. We highlight what makes you different, like specialty color, curly cuts, or lash fills. Then we place reviews where they matter, right before the booking decision, so clients act even if you are busy behind the chair.

Service content written for clarity (not industry jargon)

We write service content in plain language, so clients know what they are booking and why.

Team, process, and “what to expect” sections that reduce friction

Team bios, policies, and what to expect sections answer common worries before someone calls you.

Galleries, before/after, and results pages (when relevant)

We build galleries and before and after pages that load fast, so your work speaks for itself.

Reviews and proof blocks placed where appointments hesitate

Reviews, press, and proof blocks sit next to booking buttons, where clients pause and compare.

Build a website that people trust on the first visit

If you want more first visit bookings, let's build a site that shows your work clearly, answers doubts fast, and makes booking easy today.

Consult beauty web developer
  • Faster site, better calls, clearer booking paths

Results Orlando personal care businesses see after a website rebuild

After a rebuild, salons usually see more calls from local search, more online bookings, and fewer visitors bouncing. Pages load faster, galleries feel smoother, and the booking button is always within reach. Your Google Business Profile traffic converts better because the site answers questions quickly. You also get cleaner tracking, so you know which services and promos bring the most clients.

Website redesign
Result after one month
  • Pick the build that fits your stage

Rathly beauty web design packages

Not every salon needs the same build. If you are new, we start with a clean homepage, core services, and booking. If you are growing, we add more service pages, galleries, and location signals for Orlando searches. For multi chair teams, we can include stylist pages, hiring, and advanced scheduling. You pick what fits your stage and budget with clear scope and timelines.

Standard website

Strong WordPress site built right from day one
$6000
$ 5,000
  • Custom design + WordPress build
  • Speed optimization
  • Core pages (most sites: 6–10)
Get a quote now
A free consultation is included

Programmatic website

Best for multi-location and service-area websites
$ 8,000
  • Programmatic SEO page templates
  • Rules for internal linking + page structure
  • Content support for templates
Get a quote now
Grow search traffic city-by-city
Best choice
  • Rathly = No hidden fees

Web development pricing based on what your salon site actually needs

We price web development based on what your salon site needs to win bookings. That means the number of pages, custom features, content work, and integrations. You get a clear scope, a build timeline, and a list of what is included. No surprise add ons halfway through. If you want extras later, we quote them before we start every time.

  • Content writing $0.25/word

    We write clear web copy with SEO best practices built in. Our writers understand how to balance search optimization with messaging that connects to your audience and drives action. Each page targets specific business goals.

  • UX research $2,700

    We study how users interact with websites in your industry. Through user testing and behavior analysis, we identify what makes visitors convert and apply these insights to your site design.

  • Visual design $2,400

    We create modern, branded website designs that match your business goals. Our designs focus on clear user paths and conversion points while keeping your brand identity strong across all pages.

  • Speed optimization $1,200

    We tune your website code and server setup to load fast on all devices. Quick load times keep visitors on your site longer and help your pages rank better in search results.

  • WordPress plugins $2,700

    We build custom WordPress plugins that add specific features your business needs. From booking systems to custom forms, we code reliable tools that work with your site.

  • WordPress theme development $3,600

    We develop custom WordPress themes from scratch to match your exact needs. Your theme will be fast, secure, and built with clean code that's easy to update.

  • Programmatic SEO pages $4,800

    We create templates that turn your business data into SEO-optimized web pages. Perfect for location pages or service areas, these pages scale your site while maintaining quality.

  • API integration $2,400

    We connect your website with external services and tools. From CRM systems to payment processors, we build secure connections that automate your business processes.

  • What makes Rathly different

Why Orlando salon choose us for web design

Orlando is crowded with salons, and your website has to feel like you in seconds. We combine design, copy, and conversion thinking in one team. You get direct access to the people doing the work, not a sales handoff. We build on WordPress, keep sites fast, and focus on bookings and calls. That is why local businesses stick with us.

Get beauty web design
01

Local team that understands Orlando appointments and competition

We are a Florida based team, so we know Orlando neighborhoods, seasonal traffic, and the salons your clients compare you to when they search online.

02

Clear updates and direct access to the people building your site

You get clear updates and quick answers. You can talk directly with our designer and developer, so details do not get lost in translation.

03

You own your website assets, and support stays flexible

Your domain, content, and design files stay yours. Support is flexible, so you can add pages, pause work, or scale up anytime as needed.

  • Built for beauty businesses and local brands

Beauty websites we design and develop

We design and develop websites for service businesses that rely on local searches and repeat customers. If your brand sells an experience, your site should show it and guide people to book. Our process works for salons, studios, and shops that need clear services, strong proof, and fast mobile performance. If you serve Orlando, we build pages that speak to local intent.

Get beauty web design

Hair salons website development

For hair salons, we highlight signature cuts, color work, extensions, and stylists, with galleries that load fast and a booking path that fits your tool.

Barbershops website development

For barbershops, we focus on services, pricing, walk in rules, and photos, plus easy directions, hours, and tap to call for busy clients in Orlando.

Nail salons website development

For nail salons, we showcase sets and art, explain add ons, and make it simple to choose a time, technician, and service length online.

Waxing studios website development

For waxing studios, we keep content clear and discreet, list prep tips, and help clients book the right service without awkward phone calls first.

Lash and brow studios website development

For lash and brow studios, we feature fills, lifts, and mapping, show real results, and answer aftercare questions before clients message you on Instagram.

Massage studios website development

For massage studios, we explain styles, session lengths, and first visit flow, then guide clients to request appointments and pay deposits if needed online.

  • Want your new website to get seen faster?

Add SEO, PPC, social media, or UGC to drive traffic to your site

A new site works best when traffic and trust grow together. We can pair beauty salon web design in Orlando with SEO that helps you rank for services, PPC that drives bookings fast, and social media content that keeps your brand top of mind. Add UGC videos for reels and ads, so people see your results before they click. We connect tracking, so every channel supports bookings.

social media marketing

SMM services

video content production

UGC services

pay-per-click advertising

PPC services

search engine optimization

SEO services

website design

Web design services

video content production

Website hosting

  • Local Florida-based company

Rathly web design leadership team

We are a Florida based agency with a real team behind your project. Our leadership covers design, development, SEO, paid ads, and content. That mix matters for salons, because your site has to look great and also bring bookings. You will work with experienced specialists who build, write, and test every page. No outsourcing roulette. We stay involved from kickoff to launch and beyond.

harry laurel
Harry Laurel

SEO director

natalia lav
Natalia Lav

Content director

antony litovchenko
Antony Litovchenko

Head of design

sasha evs
Sasha Evs

SMM officer

  • Rathly is here to help

Serving Central Florida local businesses

We serve Orange County and the Central Florida area, from downtown Orlando to Winter Park, Lake Nona, and beyond. If your salon wants more local clients, your website is the front desk that never closes. We build pages that load fast, look modern, and make booking simple. You get clear communication, fast turnaround, and a site that supports steady growth.

Get beauty web design

Orange County:

  • Apopka, FL
  • Doctor Phillips, FL
  • Horizon West, FL
  • Maitland, FL
  • Ocoee, FL
  • Orlando, FL
  • Windermere, FL
  • Winter Garden, FL
  • Winter Park, FL

Lake County:

  • Clermont, FL

Seminole County:

  • Altamonte Springs, FL
  • Lake Mary, FL
  • Longwood, FL
  • Oviedo, FL
  • Sanford, FL
  • Winter Springs, FL

Osceola County:

  • Celebration, FL
  • Kissimmee, FL
  • St Cloud, FL
  • Local businesses grow with Rathly

Florida web design client reviews

  • Free consultation included

Beauty web design quote

  • Let’s refresh your website

Ready for a personal care website that gets more inquiries?

Get a free consultation and a custom redesign plan from Rathly.

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