Quote
  • Serving Central Florida local attorneys

Get more calls from Google with law firm SEO services in Orlando

We help Orlando attorneys show up when people need help now. Get more clients with law firm SEO in Orlando. Build visibility, trust, and consultations across Central Florida.
  • Stronger Google visibility
  • More calls
  • More cases
Get a free law firm website audit
  • Kick off your January growth plan.
orlando marketing team

Quick navigation:

What’s included

Results

Pricing

Why Rathly

Get a quote

  • Get your legal noticed on Google

Why SEO matters for growing your legal business

Most people search Google when they need a lawyer. If you are not visible, you miss the call. Law firm SEO in Orlando helps you rank in the map pack and organic results. It also improves your site so visitors trust you and contact you. The goal is simple. More qualified clients. More signed cases.

Consult law firm SEO specialist

How clients search for law firm service providers in Orlando

They search by case type and city. They compare reviews. Then they call the firm that looks credible.

Why Google visibility drives qualified cases

Google visibility puts you in front of people ready to call. It brings higher quality leads than general traffic.

How your website and Google Business Profile work together

Your website explains services and builds trust. Your Google Business Profile drives calls, directions, and quick decisions.

Why legal SEO keeps working after ads stop

SEO keeps working after ads stop. Rankings and content still bring calls, even when your spend is paused.

  • Rathly's law firm SEO expertise

What you get with our legal SEO services

We know what makes a law firm stand out online in Central Florida. With law firm SEO services in Orlando, we focus on the practice areas you want more of. We target the locations you serve. We add proof that helps people choose you. You get research, content, technical fixes, and clear reporting.

Get law firm SEO services
01

Keyword research and intent mapping

We research what Orlando searchers type when they need counsel. Then we map those terms to pages that convert.

02

On-page SEO for service pages

We optimize service pages with clear structure and trust elements. That helps Google and helps prospects call.

03

Google Business Profile optimization

We optimize your Google Business Profile. We improve categories, services, photos, and posts for better map visibility.

04

Technical SEO fixes

We fix crawl, indexing, redirect, and speed issues. Your site becomes easier to find and easier to use.

05

Content plan tied to leads

We build a content plan tied to consultations. We focus on pages and topics that produce real intake.

06

Link building and local authority

We build authority with quality citations and outreach. We avoid spam. We focus on links that help rankings.

Local SEO
  • Own the map pack with Rathly

Local SEO for law firm businesses in Orlando

Many legal searches end in the map pack. We work to improve your Google Maps visibility. We refine your Google Business Profile. We clean up citations. We help you earn more reviews. For law firm local SEO in Orlando, we also build area pages for the places you serve. This includes Downtown Orlando, Winter Park, and Lake Nona.

Google Business Profile setup and tuning

We set up or refine your profile. We pick the right categories. We complete the services and details.

Reviews and reputation management

We help you get reviews consistently. We also respond well. This builds trust and improves click-through.

NAP consistency and local directory listings

We fix NAP issues and improve listings. Google sees one consistent firm name, address, and phone.

Service-area and neighborhood landing pages

We create neighborhood and service-area pages. Each page is unique and written for real search intent.

Get your local SEO plan

Get a local SEO plan built for your practice areas and your location. We will focus on map pack visibility and calls. No fluff. Just clear next steps.

Consult law firm SEO specialist
  • Turn clicks into calls, not bounces

Website structure that matches search intent

Ranking is only half the job. After the click, your site must answer fast. Can you help with their case. We build clear practice pages and clean navigation. We remove friction on mobile. With law firm SEO in Orlando, we also review behavior and fix pages that cause bounces. The goal is more calls and more forms.

Website structure that matches how people search and browse

We structure your site to match how people browse. Visitors reach the right practice page fast.

Speed, mobile, and user experience checks

We check speed and mobile usability. Then we fix what slows pages down for users.

Calls-to-action that get used

We place calls-to-action where people look. We keep them simple and easy to use.

Contact forms built for cases

We build forms that capture case details. We reduce spam. We route leads to intake.

Fix the pages that are costing you leads

If your site gets traffic but few calls, we will audit it. Then we fix the pages that leak leads. You get a clearer path to more clients.

Consult law firm SEO specialist
  • Target the searches that bring buyers

SEO keywords that attract high-intent legal leads

Law firm SEO is not about ranking for everything. It is about ranking for urgent searches. We research what people in Orlando type when they need a lawyer. Then we build pages that match that intent. This includes personal injury, divorce, DUI, and immigration. You get clicks from people ready to talk, not casual readers.

Core service and location keywords

We target practice area terms plus Orlando modifiers. Each page supports one clear service and one clear location.

“Best” and “near me” queries

We support “best” and “near me” searches with relevance, strong pages, and review signals.

Long-tail questions worth targeting

We target long-tail questions about cost, timing, and next steps. These searches bring motivated prospects.

Grouping keywords into pages

We group related keywords into strong pages. You avoid thin content. You build authority faster.

Find law firm keywords your competitors profit from

We will find the searches competitors profit from. Then we map the gaps. Then we build pages to win those terms in Orlando.

Consult law firm SEO specialist
  • Become the #1 choice before they call

Content strategy that builds trust and ranks

People hire lawyers they trust. Content builds trust before they call. We write and improve practice pages, location pages, and guides that answer real questions. With Orlando law firm SEO, we also add proof like reviews, strong bios, and clear process steps. Visitors feel confident. They reach out instead of clicking back.

Service pages for what you actually sell

We rewrite service pages to match what you sell. The copy is clear. It speaks to real worries.

Location pages for each office/area

We build location pages for each office and service area. We include unique details. No copy and paste.

Blogs, FAQs, and guides

We publish blogs, FAQs, and guides that support your core pages. They also capture question-based searches.

Case studies, reviews, and before/after pages

We add reviews and case examples where appropriate. The goal is proof and clarity for prospects.

Build content that earns trust and traffic

We will build a content plan that earns trust and traffic. We will write the pages. We will track which topics drive calls and forms.

Consult law firm SEO specialist
  • ROI, rankings, traffic targeted

Our results from Orlando legal SEO

Our Orlando SEO work focuses on outcomes. More calls. More forms. More signed cases. We track rankings, map visibility, and lead flow together. You get monthly reporting with plain language notes. You also get clear priorities for the next sprint. If something is not moving, we adjust and test changes quickly.

Programmatic SEO client traffic
Local SEO client traffic
  • Month-to-month service

Rathly's law firm SEO packages

We offer month-to-month SEO packages for Orlando law firms. Plans include research, on-page work, Google Business Profile support, content, and link outreach. We scale effort based on competition and goals. You get reporting tied to rankings and leads. You always know what work is happening and why.

One location SEO

Best SEO for private attorney
$3000
$ 2,700 Monthly
  • 1 GBP managed
  • 6 pages optimized
  • 5+ backlinks built
Get a quote now
A free consultation is included

Multi-location SEO

Best for SEO for legal
$ 5,500 Monthly
  • Up to 5 GBPs managed
  • 10+ pages optimized
  • 10+ backlinks built
Get a quote now
Most clients see movement in 60–90 days
Best choice
  • Rathly = No hidden fees

Custom SEO pricing options

SEO pricing should be clear. We quote based on what it takes to win in your market. That includes practice areas, competition, and the amount of content and authority needed. You get a simple scope and what is included each month. You also get measurable goals tied to calls and forms.

  • SEO audit $1,440

    A complete review of 85+ technical, content, and link factors affecting your website's search performance with a priority-based SEO action plan.

  • SEO strategy $2,700

    A custom plan built on competitor analysis and keyword research to capture market share from your top competitors.

  • SEO competitive analysis $1,440

    A side-by-side comparison of your website against top competitors to find ranking opportunities and content gaps.

  • SEO keyword research $1,800

    The data-driven process to find high-value search terms your ideal customers use to find products or services like yours.

  • Digital PR $2,700

    Placement of your brand story or interview on major news sites and industry publications to build authority and reach.

  • Editorial link-building $3,600

    Creation of valuable research, tools, or resources that attract natural links from industry websites and blogs.

  • Guest posting $3,600

    Publication of expert articles on relevant industry websites to expand your reach and earn quality backlinks.

  • Business listings $400

    Optimization of your business information across 50+ local directories and review sites to boost local search engine visibility.

  • What makes Rathly different

Why Orlando attorneys chose Rathly SEO agency

Most agencies chase vanity metrics. We focus on calls from the right case types. You work with a Florida-based team that knows Orlando search behavior. We communicate clearly and document the work. We move fast, track results, and keep priorities tied to intake.

Get law firm SEO services
01

Local team that understands Orlando attorneys

We are local. We understand Orlando neighborhoods and how people search for legal help. We also understand the firms you compete with.

02

Bi-weekly reporting and direct access to your SEO expert

You get updates every two weeks and reporting each month. You also get direct access to your SEO lead.

03

Month-to-month SEO without locked on long-term contracts

We do month-to-month SEO. No long contracts. You stay because the work produces results.

  • Law Firm businesses we grow

SEO for every type of law firm client

Every law firm is different. Case types, budgets, and intake all vary. We tailor law firm SEO in Orlando to what you want more of. It works for solo attorneys and multi-partner firms. It also scales as you add practice areas or locations in Central Florida.

Get law firm SEO services

Personal injury law firm SEO

We help personal injury firms rank for urgent searches. We build case-type pages and trust signals that drive calls after accidents.

Family law firm SEO

We help family law firms rank for divorce and custody searches. We use clear FAQs and intake messaging that converts.

Criminal defense law firm SEO

We help criminal defense firms win high-intent searches like DUI. We also focus on mobile speed and map visibility.

Immigration law firm SEO

We help immigration firms build topic pages around visas and citizenship. We write clear answers without legal jargon.

Estate planning & probate law firm SEO

We help estate planning and probate firms capture “near me” searches. We guide visitors to book consultations for wills and trusts.

Business and corporate law firm SEO

We help business law firms attract companies searching for contracts and disputes. Pages pre-qualify the work you want.

  • Bundle services and grow faster with Rathly

Law Firm marketing that actually moves the needle

SEO works better when your whole marketing system matches. We can bundle law firm SEO in Orlando with web design, PPC for urgent cases, and social content that builds trust. We can also add short-form video for ads and landing pages. When your message is consistent, prospects trust you faster. You also spend less time on low-quality leads.

social media marketing

SMM services

video content production

UGC services

pay-per-click advertising

PPC services

search engine optimization

SEO services

website design

Web design services

video content production

Website hosting

  • Local Florida-based company

Rathly SEO leadership team

We are a Florida-based agency with a real team. You get support from SEO, content, and web specialists. We work together on rankings and lead flow. We do not hide behind tickets. When you have a question, you talk to the person doing the work.

harry laurel
Harry Laurel

SEO director

natalia lav
Natalia Lav

Content director

antony litovchenko
Antony Litovchenko

Head of design

sasha evs
Sasha Evs

SMM officer

  • Rathly is here to help

Serving Central Florida local businesses

Orlando is home for us. We serve Orange County businesses with marketing that matches how locals search. If your firm serves Orlando, Winter Park, Maitland, Kissimmee, or nearby areas, we can help. You get clear communication and steady progress. You get a partner that treats your brand seriously.

Get law firm SEO services

Orange County:

  • Apopka, FL
  • Doctor Phillips, FL
  • Horizon West, FL
  • Maitland, FL
  • Ocoee, FL
  • Orlando, FL
  • Windermere, FL
  • Winter Garden, FL
  • Winter Park, FL

Lake County:

  • Clermont, FL

Seminole County:

  • Altamonte Springs, FL
  • Lake Mary, FL
  • Longwood, FL
  • Oviedo, FL
  • Sanford, FL
  • Winter Springs, FL

Osceola County:

  • Celebration, FL
  • Kissimmee, FL
  • St Cloud, FL
  • Local businesses grow with Rathly

Florida SEO client reviews

  • Free SEO consultation included

Law Firm SEO quote

  • Let's boost your SEO

Ready to grow your legal website traffic?

Get a free SEO audit & custom growth plan from Rathly.

  • From the blog

Learn local SEO with Rathly

Posts
  • Questions others ask Rathly

Search engine optimization FAQ

Ask our law firm SEO specialist

Don't Go! Get a Free Website Audit

Discover hidden opportunities for growth with a free, data-driven website audit!