Quote
  • Serving Central Florida local roofers

Roofing web design in Orlando that turns traffic into clients

We build roofing websites in Orlando for Central Florida contractors. Fast pages, clear service paths, and proof turn visitors into customers, and help your phones ring with estimate requests.
  • Higher conversion rate
  • More calls
  • More estimates
Get a free roofing website quote
  • Plan your January redesign kickoff.
team web design

Quick navigation:

What’s included

Results

Pricing

Why Rathly

Get a quote

  • Get your roofing contractor website to stand out with Rathly

Why a better website changes how people choose your roofing contractor business

Most homeowners decide in seconds. They click two or three roofing sites and look for the safest choice. If your site looks dated, loads slow, or hides pricing and service areas, they bounce. A better website makes you look established and easy to work with. It answers the first questions before they call. It also guides them straight to an estimate request.

Consult roofing web developer

What customers look for first when comparing roofing websites in Orlando

They check your service areas, roof types, reviews, and photos before they even read the copy.

How design and messaging build trust in under 10 seconds

Clean layout, real project photos, and direct language signal you’re reliable within the first scroll.

How your Google Business Profile pushes traffic to your website

A complete Google Business Profile sends ready buyers to your site, so the landing page must match.

Why a good website keeps bringing estimates inquiries even when ads pause

When ads stop, organic clicks still come. A strong site keeps those visitors turning into estimate requests.

  • Built for local estimates, not vanity metrics

What you get with Rathly roofing contractor web design

We build websites for roofers who want booked jobs, not pretty screenshots. Our process starts with your top services, your service radius, and what customers ask on the phone. Then we design pages that load fast, read clean on mobile, and move people to call or request an inspection. You get content and tracking that helps you see what is working.

Get roofing web design
01

Page plan and site flow built around estimates intent

We map pages around roof replacement, roof repair, and specialty systems, then build a simple flow that matches why customers search and what they need next.

02

Custom design that matches your brand and feels modern

Your site gets a custom look that fits your trucks, uniforms, and signage. It feels current, sharp, and built for homeowners on phones today.

03

Copy cleanup for services, credibility, and calls-to-action

We rewrite and tighten service copy, add proof, and sharpen calls to action. Customers know what you offer, and how to get a quote.

04

Web development on WordPress (and custom features)

We build on WordPress so your team can edit photos and pages. If you need calculators, lead routing, or custom galleries, we can add them.

05

Accessibility and estimates-friendly page experience

Clear headings, readable fonts, and simple navigation help customers move fast. We also check accessibility basics, so every visitor can use your site easily.

06

Tracking for calls, forms, bookings, and lead sources

We set up tracking for calls, forms, and quote requests, plus lead source reporting. You see which pages produce customers, not guesswork every month.

Homepage
  • Make the first click count

Homepage and core pages that make you the obvious choice

Your homepage is where Orlando homeowners decide if you’re worth calling. We build it to explain your services fast, show your service area, and highlight proof like reviews, licenses, and real project photos. Then we connect that to core pages like roof repair, roof replacement, and financing. The result is a site that feels clear and trustworthy from the first click.

A homepage that explains what you do fast (without fluff)

Headline first. One sentence on what you do, plus a button for a roof estimate.

Trust sections that calm doubts (reviews, credentials, photos, proof)

We place reviews, certifications, and real job photos in the spots where doubt shows up.

Clear service areas, hours, and contact info where estimates expect it

Service areas, hours, and contact details stay visible, so customers never hunt for the basics.

Service pages that answer your estimates problem and next steps

Each service page explains the problem, the fix, and the next step to schedule an inspection.

Get a page plan for your new website

Tell us your top services and where you work. We’ll send a page plan that shows what to build first, and why it converts.

Consult roofing web developer
  • Stop losing estimates who are ready to book

Website navigation that feels simple and natural

Roofing shoppers are usually stressed. A leak, storm damage, or a failed inspection moves fast. If your navigation makes them think, they leave. We design menus and page layouts that feel natural on mobile. Short sections, clear labels, and obvious next steps keep customers moving toward a call or quote form. It is simple, but it wins jobs for you.

Menu and layout built around how estimates actually browse

We organize the menu by service type and urgency, so customers find help fast today.

Scan-friendly sections that help patients find answers fast

Scan-friendly blocks with headings, short sections, and clear next steps, so homeowners get answers fast.

Calls-to-action placed where decisions happen

We place call and quote buttons after proof, after pricing cues, and at the end of every service page.

Contact and booking flow built for estimates

Contact options are simple. Tap to call, quick form, and clear timing on when you respond.

Fix the pages that are costing you estimates

If people get lost on your site, you lose jobs. Let us review your navigation and fix the pages that block customers from contacting you.

Consult roofing web developer
  • Design is what they see, development is what they feel

Web development that keeps your site fast, stable, and easy to update

A roofing site has to load fast on LTE in a driveway. It also has to stay stable when you add photos and new pages. We build with clean code, lightweight plugins, and a setup your team can update. You get backups, security basics, and a site that is ready for SEO and ads. No headaches at all during storm season.

Fast load times and clean code that supports growth

We build for speed, with clean code and optimized images that keep pages quick as you grow.

Mobile performance tested on real phones, not just desktops

Mobile pages get tested on real iPhones and Androids, so taps, forms, and calls work right.

WordPress setup you can manage (without breaking things)

Your WordPress dashboard stays simple. Update text, swap photos, and post reviews without fear later.

Integrations: forms, scheduling, payments, chat, CRM (as needed)

We connect forms, scheduling, payments, chat, or a CRM, based on how your office handles leads.

Get a website build plan and timeline

Ready to rebuild? We’ll outline features, tech stack, and milestones, so you know what happens next and when your new site goes live here.

Consult roofing web developer
  • Give people a reason to trust you today

Content and visuals that help estimates choose you before you answer the phone

Most roofing calls come from people who need a clear answer fast. We write content that explains options, timing, and what you will do on-site. Then we pair it with photos that prove you’re real. Before and after shots, team pics, trucks, and warranties. When customers feel confident, they fill out the form instead of shopping longer and call you first.

Service content written for clarity (not industry jargon)

Service content is written for homeowners. Clear steps, clear pricing context, and zero contractor speak.

Team, process, and “what to expect” sections that reduce friction

We add team and process sections, so customers know who arrives and what the day looks like.

Galleries, before/after, and results pages (when relevant)

Project galleries and before and after pages show workmanship. They also answer, "Can you do my roof type?"

Reviews and proof blocks placed where estimates hesitate

Reviews, badges, and warranty details sit near the contact button, right when customers hesitate most.

Build a website that people trust on the first visit

Want more calls from your website? Let’s build pages that show your work, answer common questions, and turn first-time visitors into customers today fast.

Consult roofing web developer
  • Faster site, better calls, clearer booking paths

Results Orlando roofing contractor businesses see after a website rebuild

After a rebuild, roofers usually see clearer calls and better leads. More visitors reach the quote form. More calls come from service pages, not the contact page. Bounce rates drop because pages load quicker and read better on phones. Teams also spend less time answering the same questions, because the site explains process, warranties, and timelines up front for customers.

Website redesign
Result after one month
  • Pick the build that fits your stage

Rathly roofing web design packages

Some roofing companies need a clean starter site. Others need a full rebuild with galleries, financing, and multiple service lines. We offer packages that match your stage. From a focused five-page build to a larger site with custom features, you get the same conversion-first approach. We plan pages, write copy, design, develop, and launch without chaos. You can add SEO or ads when you are ready.

Standard website

Strong WordPress site built right from day one
$8000
$ 7,000
  • Custom design + WordPress build
  • Speed optimization
  • Core pages (most sites: 6–10)
Get a quote now
A free consultation is included

Programmatic website

Best for multi-location and service-area websites
$ 12,000
  • Programmatic SEO page templates
  • Rules for internal linking + page structure
  • Content support for templates
Get a quote now
Grow search traffic city-by-city
Best choice
  • Rathly = No hidden fees

Web development pricing based on what your roofer site actually needs

Pricing depends on what you need, not a one-size list. We scope your page count, design depth, content work, and any custom features like calculators or payment forms. Then you get a clear quote and a build plan. If you want hosting and ongoing edits, that is a separate support line. You always know what you are paying for upfront.

  • Content writing $0.25/word

    We write clear web copy with SEO best practices built in. Our writers understand how to balance search optimization with messaging that connects to your audience and drives action. Each page targets specific business goals.

  • UX research $2,700

    We study how users interact with websites in your industry. Through user testing and behavior analysis, we identify what makes visitors convert and apply these insights to your site design.

  • Visual design $2,400

    We create modern, branded website designs that match your business goals. Our designs focus on clear user paths and conversion points while keeping your brand identity strong across all pages.

  • Speed optimization $1,200

    We tune your website code and server setup to load fast on all devices. Quick load times keep visitors on your site longer and help your pages rank better in search results.

  • WordPress plugins $2,700

    We build custom WordPress plugins that add specific features your business needs. From booking systems to custom forms, we code reliable tools that work with your site.

  • WordPress theme development $3,600

    We develop custom WordPress themes from scratch to match your exact needs. Your theme will be fast, secure, and built with clean code that's easy to update.

  • Programmatic SEO pages $4,800

    We create templates that turn your business data into SEO-optimized web pages. Perfect for location pages or service areas, these pages scale your site while maintaining quality.

  • API integration $2,400

    We connect your website with external services and tools. From CRM systems to payment processors, we build secure connections that automate your business processes.

  • What makes Rathly different

Why Orlando roofer choose us for web design

Orlando business owners choose us because we build websites for results, not awards. You talk with the people doing the work. We share progress, ask the right questions, and keep decisions simple. Our designs are built to convert local traffic into calls. And we do it with a Florida-based team that knows how competitive home services can be. You get a site you can own and grow.

Get roofing web design
01

Local team that understands Orlando estimates and competition

We are local, so we know Orlando neighborhoods, storm seasons, and what roofers compete against in search. That insight shapes your pages and content.

02

Clear updates and direct access to the people building your site

You get clear updates and quick answers. No ticket maze. You can reach the designer and developer, so feedback gets handled fast each week.

03

You own your website assets, and support stays flexible

Your domain, content, and design files stay yours. If priorities change, support can scale up or down without long contracts. You are never locked in.

  • Built for roofing businesses and local brands

Roofing websites we design and develop

Roofing is different from retail. Your website has to explain risk, pricing factors, and workmanship. We build roofing sites with strong service pages, proof sections, and photo-heavy layouts that load fast. Whether you focus on repairs, replacements, or insurance work, we shape the structure around how customers search in Orlando. You get pages that answer questions and move them to request an estimate.

Get roofing web design

Residential roofers website development

For residential roofers, we highlight shingle options, warranties, and financing. Clear CTAs and neighborhood service areas help homeowners request a quote fast online today.

Commercial roofers website development

Commercial roofing sites need specs, safety, and scheduling clarity. We structure pages for property managers, bids, and maintenance plans, with proof from past projects.

Roof repair specialists website development

Roof repair specialists win with urgency. We build fast paths for leaks, emergency tarps, and same-week visits, plus clear pricing cues and call buttons.

Storm damage and insurance roofers website development

Storm damage sites need trust and process. We explain inspections, photos, documentation, and insurance steps, then back it with reviews and real claim stories.

Metal roofing contractors website development

Metal roofing customers research longer. We add education pages, panel types, color options, and long-term value, so homeowners feel confident booking a consult with you.

Roof inspection and certification companies website development

For inspections and certifications, clarity matters. We build pages for lenders, buyers, and sellers, with easy scheduling, checklist info, and report delivery timing details.

  • Want your new website to get seen faster?

Add SEO, PPC, social media, or UGC to drive traffic to your site

Launching a new site is step one. If you want it found faster, we can pair your build with SEO, PPC, social media, or UGC videos. SEO helps you show up for searches like "roofer near me." PPC brings immediate clicks for urgent jobs. Social and UGC add proof and local familiarity. When all channels point to the same pages, customers convert at a higher rate.

social media marketing

SMM services

video content production

UGC services

pay-per-click advertising

PPC services

search engine optimization

SEO services

website design

Web design services

video content production

Website hosting

  • Local Florida-based company

Rathly web design leadership team

Behind every build is a Florida-based crew that works together. You get a design lead, a WordPress developer, and a content editor focused on conversion. We also loop in SEO and paid search when needed, so pages support traffic and leads. You are not handed off to random freelancers. You work with a real team that answers and ships work.

harry laurel
Harry Laurel

SEO director

natalia lav
Natalia Lav

Content director

antony litovchenko
Antony Litovchenko

Head of design

sasha evs
Sasha Evs

SMM officer

  • Rathly is here to help

Serving Central Florida local businesses

Rathly is based in Florida, and we build for Central Florida service businesses every day. If you serve Orange County, your website should match how locals search and how quickly they need help. We create pages for Orlando, Winter Park, Apopka, and nearby areas without copy-and-paste fluff. You get a site that feels local, reads clean, and drives calls for you

Get roofing web design

Orange County:

  • Apopka, FL
  • Doctor Phillips, FL
  • Horizon West, FL
  • Maitland, FL
  • Ocoee, FL
  • Orlando, FL
  • Windermere, FL
  • Winter Garden, FL
  • Winter Park, FL

Lake County:

  • Clermont, FL

Seminole County:

  • Altamonte Springs, FL
  • Lake Mary, FL
  • Longwood, FL
  • Oviedo, FL
  • Sanford, FL
  • Winter Springs, FL

Osceola County:

  • Celebration, FL
  • Kissimmee, FL
  • St Cloud, FL
  • Local businesses grow with Rathly

Florida web design client reviews

  • Free consultation included

Roofing web design quote

  • Let’s refresh your website

Ready for a roofing contractor website that gets more inquiries?

Get a free consultation and a custom redesign plan from Rathly.

  • From the blog

Learn web design with Rathly

Posts
  • Questions others ask Rathly

Web design FAQ

Ask our roofing web developer

Don't Go! Get a Free Website Audit

Discover hidden opportunities for growth with a free, data-driven website audit!