A PPC service is the setup and ongoing management of pay-per-click (PPC) ads, where you pay when someone clicks your ad (or completes a tracked action), so you can appear immediately in front of people searching for what you offer.
In practice, PPC usually means running and managing campaigns on platforms like Google Ads (and often Microsoft Advertising), where your ad placement is determined by an auction that looks at your bid and how relevant and helpful your ad and landing page are for the search. That’s why PPC is not just “turning ads on.” The work is in building campaigns that match buyer intent, sending traffic to the right page, and managing spend so you get calls, form fills, bookings, or sales instead of random clicks.
When you hire a team for PPC, our PPC management service typically covers the parts that actually move results: account and campaign setup or cleanup, keyword research and match types, negative keywords to block junk searches, ad copy and assets, geo targeting (especially useful in Orlando and Central Florida where neighborhoods and service areas matter), scheduling ads to run when your team can answer calls, conversion tracking (forms, calls, appointments), and ongoing improvements to bids, search terms, and landing pages.
What you should expect a PPC service to handle
- Campaign structure: separating services, locations, and high-value offers so budgets don’t get mixed up
- Targeting: keywords, audiences, locations, and devices that fit how your customers shop
- Ad creation: clear headlines, benefits, and call-focused messaging that matches the search
- Landing page fit: sending each ad to a page that answers the exact question and makes the next step easy
- Tracking and reporting: measuring leads and revenue actions, not vanity traffic
- Ongoing management: monitoring search terms, blocking waste, and adjusting bids and budgets as demand changes
If you want a simple way to judge whether your ads and keywords match what people really want, our FAQ on search intent and the main types of intent gives you a quick checklist you can apply to any campaign.
PPC is often a strong fit when you need leads quickly (like emergency dental, HVAC, legal consults, or pest control during peak season) or when you’re entering a competitive Orlando market and want visibility while your longer-term channels grow. If you already have an ad account running, a practical next step is a quick audit of search terms, conversion tracking, and where clicks are landing, because those three areas usually reveal the fastest fixes.
