After a PPC campaign is launched, we immediately verify that ads are actually serving and that every lead action you care about (calls, forms, bookings, purchases) is being tracked correctly, then we watch early search traffic and make controlled changes to improve lead quality and cost.
Launch day is not the finish line, it’s the start of a short “learning” period for many automated bid types where Google Ads adjusts delivery as it collects conversion data, and big changes too often can slow that down by forcing the system to relearn. In Orlando and across Central Florida, this matters because click costs can jump fast in competitive categories like dental, legal, and home services, so we focus on clean tracking and fast lead quality feedback before we start turning knobs.
What happens after launch
- Confirm tracking: we test form submissions, phone calls, and booking actions end to end, and we confirm the conversion is showing in the ad platform (not just in a website plugin).
- Confirm policy and approvals: we check for disapprovals, limited ads, location targeting issues, and anything that blocks delivery.
- Watch search terms: we review what people actually typed, add negative keywords to cut wasted spend, and tighten match types when needed.
- Check budget pacing: we look for “spent too early” patterns, dayparting needs (business hours vs 24/7), and geographic pockets that are burning budget without leads.
- Improve the offer path: if clicks are coming but leads are thin, the landing page or call-to-action is usually the culprit, not the ad itself. This is where landing page changes can beat keyword changes.
| Timeframe after launch | What we check | Typical actions |
|---|---|---|
| First 24 hours | Ad status, spend, click volume, conversion tags firing | Fix tracking gaps, resolve disapprovals, confirm locations and business hours, verify call reporting |
| Days 2 to 3 | Search terms, early lead quality, device and location patterns | Add negative keywords, adjust match types, refine service-area targeting, pause obvious waste |
| Week 1 to 2 | Cost per lead, conversion rate, impression share limits, learning stability | Controlled bid and budget changes, add or refine ad variations, improve extensions, adjust targeting and audiences |
| Weeks 3 to 4 | Consistency of results, lead quality by keyword and location, call recordings (if used) | Scale what’s working, cut what isn’t, build tighter ad groups, align ads to the best converting landing pages |
| Month 2 and ongoing | Trends, seasonality, competitor pressure, expansion opportunities | Expand into new services, locations, or campaign types, refresh creative, test new landing pages and offers |
Practically, you should expect some volatility early, especially if you’re using automated bidding and you do not yet have steady conversions. That’s why we like to start with clean conversion definitions (one primary lead action, plus secondary actions for visibility) and simple campaign structure, then build complexity only after the numbers are stable.
If you want a smoother post-launch ramp, the two biggest wins are (1) a landing page built for one action and one service, and (2) fast feedback on lead quality from your front desk or sales team. If your current page is trying to explain everything you do, our web design team can help turn it into a page that gets calls and form fills without changing your brand.
When you’re ready, we manage the full post-launch rhythm inside our PPC service, including search term cleanup, ad testing, and budget scaling. If you’re also tightening your tracking stack, this FAQ on measuring performance with Google Analytics and Search Console is a helpful companion, and if you’re debating whereF style page structure, our FAQ on webpages vs landing pages can clarify what to build for paid traffic.
