The three main types of SEO are on-page SEO, off-page SEO, and technical SEO, and they work together to help your website show up for the searches that bring calls, form fills, and booked appointments.
Think of it like this: on-page is what you say and how you say it on your pages, technical is whether Google can access and understand your site cleanly, and off-page is the trust you earn from the rest of the web. For Orlando and Central Florida businesses, this mix matters because you are usually competing with dozens of nearby options, and Google is trying to pick the most relevant, most trusted result for that searcher in that moment. If you want hands-on help, our SEO services cover all three areas so your site is built to rank and convert.
| Type | What it covers | Common examples | What it usually impacts most |
|---|---|---|---|
| On-page SEO | Content and page elements that signal what a page is about and help visitors take action | Titles and headings, service page copy, internal links, image alt text, FAQ sections, location and service area clarity | Relevance for a query, click-through appeal, and conversions once someone lands |
| Technical SEO | Site infrastructure that affects crawling, indexing, speed, and usability | Site speed and Core Web Vitals, mobile friendliness, HTTPS, XML sitemap, robots.txt, canonical tags, redirects, schema markup, broken links | Whether pages can be found, loaded fast, and interpreted correctly |
| Off-page SEO | Signals outside your website that show credibility and popularity | Backlinks from local news or partners, directory citations (NAP consistency), reviews, brand mentions, Google Business Profile activity | Trust and authority, especially in competitive local markets like Orlando |
In practice, most local businesses see the fastest lift when the three are handled together: you publish clear service pages (on-page), your site runs clean and fast (technical), and you build steady trust signals like reviews, citations, and a few real local links (off-page). If one piece is missing, results often stall. For example, great content will not carry a site that is slow or hard to crawl, and a technically perfect site will still struggle if your service pages are thin or your business has weak trust signals online.
If you want a deeper breakdown of the site-side work, see our FAQ on what technical SEO is and use it as a checklist for your next site update.
