Core Web Vitals are Google’s three user experience metrics that score how fast your page loads, how quickly it responds to taps and clicks, and how stable the layout feels while it loads.
Think of them as “does this page feel smooth on a real phone” numbers, not a design award. For local Orlando businesses, they matter because a lot of your traffic is on mobile, often on variable networks (tourists, commuters, and people searching between errands), and slow or jumpy pages lose calls and bookings fast.
What the three Core Web Vitals are
- Largest Contentful Paint (LCP): loading speed for the main content. Good is 2.5 seconds or faster.
- Interaction to Next Paint (INP): responsiveness after a user interacts (tap, click, keypress). Good is 200 ms or faster.
- Cumulative Layout Shift (CLS): visual stability, meaning how much the page “jumps” as items load. Good is 0.1 or lower.
Google evaluates these using real user data and typically looks at the 75th percentile experience, which means your “okay for most people” performance is what counts, not your best case on office Wi-Fi. In Google Search Console, the Core Web Vitals report groups URLs as Good, Needs improvement, or Poor based on LCP, INP, and CLS.
How we recommend you check them
Start in Search Console’s Core Web Vitals report to see which URL groups are failing and which metric is the problem, then confirm page-level details with PageSpeed Insights (it combines lab tests with field data when available). If you want help turning that report into fixes that move leads, our SEO services include technical cleanup and monitoring tied to search visibility and conversions.
What usually fixes them fastest
LCP is commonly improved by compressing and properly sizing hero images, using modern image formats, improving server response time, and reducing render-blocking scripts. INP often comes down to cutting heavy JavaScript, breaking up long tasks, and fixing slow third-party widgets (chat, trackers, sliders). CLS is usually solved by setting width/height for images and embeds, reserving space for banners, and loading fonts in a way that avoids layout shifts.
If you’re deciding whether performance work belongs under marketing or design, our Core Web Vitals and web design FAQ explains where the responsibilities typically land, and our site speed and SEO FAQ covers how speed changes user behavior and lead volume.
If you want, we can look at your top money pages (services and contact flow) first, because improving vitals on the pages that actually generate calls usually pays off quicker than optimizing everything at once.
