The cost of a website is mostly shaped by how much you need it to do, how custom you want it to look and behave, and how much content and integration work is involved.
For most Orlando and Central Florida small businesses, the biggest price swings come from scope creep and “hidden” production work, things like rewriting service pages, migrating old posts, resizing photos, rebuilding forms, and setting up tracking. A five page brochure site and a lead-focused site with location pages, booking, reviews, chat, and CRM follow-up are completely different builds, even if they both “look modern.”
What usually changes the price
| Cost driver | What it means in plain English | How it changes cost |
|---|---|---|
| Number of page templates | Unique layouts, not just page count | More templates usually cost more than more pages using the same layout |
| Design level | Template styling vs custom UI, illustrations, motion, and micro-interactions | Custom design and refined UX raise hours and revision cycles |
| Functionality | Booking, payments, membership, quoting, calculators, portals | Features add build time, testing, and ongoing upkeep |
| Content work | Copywriting, editing, compliance wording, image sourcing | Good content takes time and often costs as much as design |
| Integrations | CRM, email marketing, call tracking, reviews, chat, scheduling tools | Every integration adds setup, edge cases, and troubleshooting |
| SEO foundations | Site structure, redirects, metadata, schema basics, internal linking | More pages and more services usually mean more SEO setup |
| Accessibility | Keyboard navigation, contrast, labels, PDFs, form behavior | Remediation can add meaningful time, especially on older sites |
| Speed and performance | Image handling, caching, code cleanup, Core Web Vitals work | Performance tuning is extra when starting from a heavy theme or messy plugins |
| Timeline | Normal schedule vs rush | Short timelines can increase cost due to staffing and condensed feedback windows |
| Long-term support | Hosting, security updates, backups, edits, monitoring | Ongoing support is a separate line item for most businesses |
Platform choice matters too. WordPress is often the best fit for local service companies because it is flexible and easy to edit, but the cost depends on whether you are using a lightweight build or stacking a lot of premium plugins and page builder extras. Custom-coded sites can be fast and tailored, but they usually cost more to build and can cost more to change later if you rely on a developer for every update.
Industry needs also affect cost. A dental or medical practice may need tighter form handling and intake flows, a law firm often needs strong practice-area pages and conversion tracking, and pest control or lawn care sites usually benefit from service-area structure and quick quote paths. Multi-location businesses add cost because each location needs its own content, proof, and contact paths, not copy-paste pages.
If you want pricing that matches your business instead of a random package, start by listing your non-negotiables (for example, online booking, payments, bilingual pages, or a CRM connection) and your nice-to-haves. That lets us scope the build cleanly and avoid surprises during production. When you are ready to map options, our web design service work typically starts with a simple scope outline so you can see what drives cost before you commit. If you want a ballpark range first, our website design cost overview explains how budgets usually break down for small businesses.
If you want, tell us what your website needs to do (lead forms, booking, payments, locations, and any tools you already use), and we will translate that into a clear scope and a practical next step.
