A larger website with 20+ pages usually costs about $8,000 to $30,000+ for a professional build, with the final number driven less by page count and more by how much is custom, how much content you need, and what the site has to do for your business.
In Orlando, we see a big gap between “we can put 20 pages online” and “this site brings leads, loads fast, and is easy for your team to update.” If you want a site that looks polished, fits your brand, and supports search and conversions, plan for a real build, not a per-page quick add-on. If you’re comparing vendors, our web design services page explains what’s typically included in a professional process.
Typical costs for 20+ page websites
| What you’re buying | Typical project cost | Typical timeline | Best fit |
|---|---|---|---|
| Template-based WordPress build (reuse 1-2 layouts for most pages, you provide copy) | $4,000 to $9,000 | 3 to 6 weeks | Service businesses that need a clean refresh and have content ready to go |
| Custom design + WordPress build (multiple unique page templates, content migration, basic on-page SEO setup) | $8,000 to $25,000 | 6 to 10 weeks | Dental, healthcare, law, home services, and local brands competing in busy markets |
| Custom build with advanced features (booking, memberships, ecommerce, CRM integrations, custom forms and routing) | $20,000 to $60,000+ | 10 to 16+ weeks | Businesses where the website is part of operations, not just marketing |
What surprises most owners is that “20 pages” could mean 20 near-identical service pages (lower cost) or 20 pages that each need a unique layout, custom sections, photos, copy, and compliance work (higher cost). If you want to sanity-check your scope, our FAQ on how many pages a small business site typically needs helps you map pages to real buyer intent.
What pushes the price up on 20+ page sites
- Unique templates (home, service, location, team, blog, case results, resources) vs one repeated layout
- Copywriting (writing from scratch, rewriting, or tightening messy content)
- Photo and video (custom shoots cost more than stock-heavy sites)
- Functionality like scheduling, payments, chat, portals, multilingual, or gated content
- Accessibility work (common request for healthcare and legal sites)
- Migrations (moving posts, SEO redirects, forms, tracking, and older plugins cleanly)
If you’re trying to keep a larger site in budget, the best move is limiting the number of unique page types, using a clear content outline, and reusing design sections intelligently. A vendor can also break the work into phases so your highest-value pages go live first, then supporting pages follow.
Also plan for ongoing costs. A bigger site still needs updates, backups, and security. If your site runs on WordPress, pairing it with dependable hosting and maintenance matters, and our WordPress hosting option is built for businesses that want speed and stability without babysitting plugins.
If you tell us what industry you’re in, whether you already have copy and photos, and whether you need booking or CRM integration, we can give you a tight range quickly and explain what you’re paying for in plain English. If you’re new to the process, our FAQ on what website design services include is a helpful starting point.
