We figure out what content your audience actually wants by listening to what they ask in comments, DMs, phone calls, and searches, then validating those themes with performance data so you post more of what gets saved, shared, and booked.
How we find the right topics fast
First, we build a simple “question bank” from real conversations. If you run a dental office, this comes from front desk calls and hygiene questions. If you run pest control, it comes from what homeowners panic-search when they see activity. We write down the exact wording people use, because that language becomes your captions, hooks, and video titles.
- Pull your last 30 days of DMs and comment threads and highlight repeated questions.
- Ask your team for the top 10 questions they answer every week.
- Look at inquiries that did not convert and note what was missing or unclear.
- Scan competitor posts for comment sections full of “How much?” “Does this work?” and “Do you service my area?”
Next, we check what your platforms already tell you. Instagram Insights and Meta Business Suite show which posts drove the most interactions, including saves and shares, plus profile visits and link taps. TikTok’s Creator Search Insights can reveal topics people are actively searching for on the app, which is perfect for short educational videos. LinkedIn Page analytics highlights impressions and engagement rate, and YouTube Analytics gives you watch time and average view duration plus audience retention, which helps you spot where people drop off.
| Signal | What it usually means | What to publish next |
|---|---|---|
| Saves | People want to come back later | Checklists, step by step how-tos, quick reference posts |
| Shares | It felt helpful or relatable enough to pass along | Myth vs fact, “do this not that,” simple explainers |
| Comments | Confusion, curiosity, or strong opinions | Follow-up posts answering the top 3 comment questions |
| DMs and calls after a post | High buying intent | Clear offers, booking walkthroughs, what happens next posts |
| Watch time and retention | Your hook and pacing are working (or not) | Turn the winner into a short series with the same format |
After that, we look for content gaps. Search behavior is gold: check Instagram search suggestions, TikTok search prompts, YouTube autocomplete, and the wording people use in Google searches that lead to your site. If you want the framework for matching content to what people are trying to do, our FAQ on search intent and the main types is a useful way to label topics as “learning,” “comparing,” or “ready to book.”
Then we test in small batches instead of guessing for months. We usually run a tight sprint of 10 to 15 posts where only one thing changes at a time, like the hook, the format (Reel vs carousel), or the call to action. If one theme gets more saves and qualified DMs, it earns a bigger share of your calendar. If it gets reach but no inquiries, we rewrite it around the questions people asked right before they contacted you.
For Orlando and Central Florida businesses, seasonality matters, so we bake it into your topics. Pest control content should match termite swarms, rainy season, and preventative service reminders. HVAC content should follow the first heat wave and indoor humidity complaints. Dental and medical offices can lean on school breaks, benefits reset timing, and common procedures people schedule when they have time off. Local specificity is not fluff, it makes your posts feel like they were made for your neighborhood.
If you want us to turn all of this into a posting rhythm and reporting you can actually use, our social media marketing services are built around audience signals, not random content ideas.
If your audience responds best to video and you need more “real human” footage, our UGC content option is a practical way to get consistent clips without turning your staff into full-time creators.
Finally, we track the numbers that connect to business outcomes, not vanity. That means saves and shares for value, clicks and calls for intent, and booked appointments or form fills for results, and our FAQ on SEO metrics to track mirrors the same mindset of measuring what leads to revenue.
