Links work differently by platform: Instagram and TikTok usually push clicks through your profile, while Facebook, LinkedIn, and YouTube allow clickable links in more places, and a link-in-bio page is worth using when you need one simple hub that routes people to multiple destinations without constantly swapping your bio link.
On Instagram, most outbound clicks come from your profile (the Links section), Story link sticker, and ads, while regular feed captions and Reel captions typically do not turn URLs into clickable links, so you direct people to your profile or a Story. On TikTok, website links live in the profile for eligible accounts and regions, and most creators still use “link in bio” calls to action because standard video captions are not a reliable place for clickable website links. Platforms like Facebook and LinkedIn are more forgiving because links in posts are clickable, and YouTube supports clickable links in long-form descriptions, while Shorts often limit clickable external URLs.
How links work by platform
| Platform | Where clicks usually happen | What often does not click | Best use for local businesses |
|---|---|---|---|
| Profile Links section, Stories (link sticker), ads, DMs | Most feed and Reel captions | Drive to booking, quote forms, offers, and location pages via profile link | |
| TikTok | Profile website link (if available), ads, Live, pinned routing to profile | Standard captions for external website clicks | Top-of-funnel discovery, then route to one hub or one landing page |
| Page button, post links, ads, Messenger | Some placements hide long URLs | Promos and community updates that send people straight to a service page | |
| Post links, profile contact info links, company page links | Not a major issue for basic URL clicks | B2B services, recruiting, partnerships, and thought pieces that link to a resource | |
| YouTube | Channel profile links, long-form descriptions, comments, end screens (where available) | Shorts descriptions and Shorts comments often do not allow clickable URLs | Evergreen video content that funnels viewers to your site and booking flow |
When a link-in-bio page is the right move
We recommend a link-in-bio page when you have more than one “next step” and you post on platforms that funnel people to your profile. It works well for Orlando and Central Florida service businesses that run seasonal promos (termite season, hurricane prep, holiday dental specials) while still needing steady links for booking and contact.
- You regularly promote different offers and do not want to swap your bio link every week.
- You need multiple destinations at once, like “Book now,” “Call,” “Reviews,” “Financing,” “New patient forms,” or “Get a quote.”
- You want one consistent CTA in videos, Reels, and Stories, especially on Instagram and TikTok.
- You want cleaner tracking by giving each platform its own labeled link with UTM tags.
- You have multiple locations or service areas and want people to pick the closest option.
A link-in-bio page is basically a menu, while a landing page is built for one action. If you are weighing those two, our quick breakdown on website vs. webpage vs. landing page helps you pick the right destination for the job.
When you should skip link-in-bio and link directly
Extra clicks cost conversions. If your goal is one clear action, sending traffic straight to the exact page usually wins.
- Paid ads: send ad clicks directly to the matching landing page, not a hub.
- One offer, one CTA: for example, “schedule an emergency dentist visit” or “request a pest control inspection.”
- Time-sensitive campaigns: use the shortest path to the form, checkout, or call button.
If your destination page is slow, a link-in-bio page will not save the conversion. Speed matters most on mobile, so it helps to understand the 3-second rule in website speed and why people bounce fast from heavy pages.
What a good link-in-bio page includes
We keep link hubs simple: the top three buttons match what you want most (call, book, quote), the page loads fast, and the copy matches your posts so people feel like they landed in the right place. For regulated industries, we also keep it clean: no sensitive info collection on the hub itself, just a path to a secure form or phone call.
For most clients, we build the hub on your own domain (so it looks trusted and consistent), add UTM tracking so you can see what platform drove the lead, and connect it to your site analytics. If you want us handling the posting cadence, community replies, and click path end-to-end, our social media marketing service is built around turning attention into calls and booked appointments.
If you need a dedicated page that converts better than a hub, like a one-off promo page for a new patient special or a consultation offer, our website design service can build a focused mobile landing page that matches your campaign and keeps the path to conversion short.
If you tell us your primary goal (calls, bookings, form fills, or store visits), we can recommend whether you should run one direct link, a link-in-bio hub, or both, and how to label and track links so you can see what is actually driving revenue.
