UGC videos are most commonly made for TikTok, Instagram Reels, and YouTube Shorts, because those three vertical video feeds are where most short-form viewing and short-form ads happen right now.
In practice, we rarely “pick one” platform. We shoot and edit one strong master video in a native, phone-first style, then format small tweaks for each app so you can post (and advertise) without rebuilding the whole thing every time.
| Platform | Where it tends to win | UGC style that fits | Packaging tips |
|---|---|---|---|
| TikTok | Fast discovery, trend-driven attention, strong “watch and react” behavior | Creator talking to camera, quick demos, unboxings, problem-solution hooks | Hook in the first 1 to 2 seconds, tight cuts, captions, keep it feeling filmed on a phone |
| Instagram Reels | Great for brands with an existing IG audience and local followings | Polished but still human, before-and-after, “day in the life,” testimonials | Keep text away from screen edges, add clean captions, use a cover frame that reads on profile |
| YouTube Shorts | Strong suggested traffic and replay value, plus a longer content shelf-life | Evergreen tips, quick how-tos, product proof, “3 things to know” clips | Clear title, steady pacing, clean audio, show the result early and explain while demonstrating |
The safest production spec for all three is vertical 9:16 (1080×1920), sound-on, and captions burned in or added natively. For Orlando businesses, the UGC formats we see work best are simple: a real person explaining a common question, showing the service outcome, or walking through what happens next (booking, consult, estimate, new patient intake).
If you want us to plan, film, and edit creator-style clips you can use on these platforms, our UGC service delivers ready-to-post files in the right sizes, plus versions that can run as paid ads.
- Keep it native: phone camera feel, natural lighting, conversational delivery.
- Show proof: the product in hand, the process, the “after,” or a real result.
- One message per video: one pain point, one solution, one clear next step.
- Be careful with music for ads: trending audio is not always cleared for paid use, so we often use voiceover or licensed tracks when you plan to boost the post.
Most UGC performs better when it sends people to one focused next step, and our FAQ on website vs. webpage vs. landing page explains which page type matches that goal.
If you also need consistent posting, comments, and content planning around the videos, pairing UGC with social media management helps you keep a steady rhythm instead of posting in bursts.
One last practical note: even great UGC can waste clicks if your site is slow on mobile, so our FAQ on what makes a good small business website is worth a quick skim before you start spending on promotion.
