Yes, you can post UGC videos on your own social accounts, as long as you have permission to use the content and you handle disclosures and rights the right way.
The big misconception is that a tag, a comment like “go ahead,” or the fact that someone posted publicly means you can download and repost anywhere. In most cases, the creator still owns the video, and you need a clear license to republish it, especially if you are using it to sell something.
What you need before reposting UGC
| Situation | What you should have | Why it matters |
|---|---|---|
| You found a customer video and want to repost | Written permission (DM is fine if it is explicit), plus consent from anyone recognizable | Copyright and likeness rights can still apply even if the post is public |
| You paid or gifted a creator to make “UGC-style” content | A simple contract that grants usage rights for your brand accounts (and ads if planned) | Payment triggers endorsement disclosure rules and wider usage often costs more |
| You want to edit the clip (captions, cuts, overlays) | Permission to edit, plus guardrails on changing the meaning of any testimonial | Edits can create disputes, and overly polished edits can weaken trust |
| The video includes music, trending sounds, or other media | Confirmed music rights for your intended use (organic vs ads) | Audio that is fine for a personal post can still get a brand post muted or removed |
| The video includes kids | Parent or legal guardian consent in writing | Minors add extra privacy and compliance risk |
If you are in Orlando or anywhere in Florida, there is an extra layer to respect: Florida law restricts using a person’s name or likeness for commercial or advertising purposes without consent. That is one reason we like simple, written releases when a real customer, staff member, or creator is clearly identifiable in the video.
On disclosures, think about the viewer’s takeaway. If the post includes an endorsement or testimonial and the creator was paid, gifted product, or got any meaningful perk, disclose that relationship clearly. On some platforms, that also means using built-in branded content tools or labels when the content qualifies as branded content.
Our practical workflow is simple: get permission in writing, store the message or signed release, capture the handle and original link, document what you are allowed to do (where you can post, how long you can use it, whether ads are included), then publish with creator credit when appropriate. Credit is good practice, but it does not replace permission.
If you want help producing content that is already cleared for your channels, our team builds UGC libraries through UGC content production with rights spelled out up front.
If you want a quick checklist of what to include in a permission request or contract language, it helps to review the specifics in our UGC usage rights guide.
If you want someone to handle publishing, captions, community replies, and keeping your feed consistent once the UGC is approved, that fits naturally inside social media marketing support.
And if your UGC is testimonial-heavy, especially in healthcare, dental, legal, or other regulated categories, we recommend scanning our FTC disclosure guidance for UGC so you do not end up with a post that looks authentic but creates compliance headaches.
