A typical 30-second UGC video costs about $150 to $400 per finished video, with budget options closer to $75 to $150 and premium, ad-ready deliverables often landing around $400 to $800+.
When you buy UGC, you are paying for a creator to plan a simple concept, film in a natural setting, and edit a short that feels like a real customer experience, not a glossy commercial. That is why pricing is usually less about “30 seconds” and more about what you need that 30 seconds to do, and where you want to use it. If you want help scoping the right deliverables before you spend, our UGC video services team can map the brief to your goal, then price it cleanly.
| Typical 30-second UGC scope | Common price range | What you usually get |
|---|---|---|
| Starter (simple concept, remote) | $75 to $150 | 1 vertical video (often 9:16), basic edit, simple lighting, light captions or none, 1 location |
| Most common (ad-friendly but still simple) | $150 to $400 | 1 vertical video, tighter pacing, on-screen captions, b-roll or cutaways, light scripting, 1 revision round |
| Premium (more production or stronger creator fit) | $400 to $800+ | More complex setup, higher polish edit, multiple angles, stronger voiceover delivery, faster turnaround, more revision support |
| Common add-ons (stack on top) | +$25 to $300+ each | Extra hooks, cutdowns (15s), alternate CTAs, raw footage, extra revision rounds, product photos |
| Paid ads usage rights | +25% to 100%+ | Permission to run the video as an ad for a defined time window, sometimes by platform |
| On-site filming in Orlando area | +$150 to $500+ | Travel time, location coordination, and more structured production time |
What usually changes the price
- Usage rights: organic social use is often cheaper than paid ads usage, and longer usage windows typically cost more.
- Concept complexity: a simple “unboxing and quick demo” costs less than a multi-step tutorial or before-and-after.
- Editing needs: heavy captions, jump cuts, b-roll overlays, screen recordings, and multiple versions raise cost.
- Creator fit: if you need a specific look, age range, language, or niche credibility, rates tend to rise.
- Speed: rush turnaround usually comes with a premium.
If you want to sanity-check line items, this is the fastest rule we use: the base price covers filming and one finished edit, and everything else is a deliverable or a right. That is why “one 30-second video” can price out very differently depending on add-ons like extra hooks and ad usage. For a deeper breakdown of the drivers, see our FAQ on what affects the cost of a UGC video.
For Orlando and Central Florida businesses, remote UGC works well for most service brands, but on-site can be worth it when your space builds trust, like a dental office, medspa, law firm, or high-end showroom. On-site usually costs more because it adds scheduling, travel, and a tighter shot plan, but it can also improve believability when the location is part of the decision.
If your main goal is lead generation and you plan to run these videos as ads on Meta or TikTok, the creative and the campaign settings have to match. That is where pairing UGC with PPC management helps you avoid wasting spend on a great video aimed at the wrong audience or offer.
One more cost saver that also protects you: keep claims clean, especially in healthcare, legal, and financial services. If a creator has to redo lines because of compliance issues, revisions add time and cost. For sponsored-style content, you also need clear disclosure practices, which we cover in do UGC videos need FTC disclosures.
If you tell us the platform (TikTok, Reels, Shorts), whether it is organic or paid ads, the usage window, and how many variations you want, we can give you a tight range and a recommended bundle so you are not buying a single video when you really need a small set to test.
