Per-video UGC pricing is a one-time fee for one finished video, while UGC package pricing bundles multiple videos into one order, usually with a lower per-video average and a smoother production rhythm.
Per-video pricing is best when you need a single piece of content for a specific offer, a new landing page, a holiday push, or you just want to test one concept without committing to a larger batch. Many Orlando service businesses use per-video pricing for one-off promos, like a dental membership special or a seasonal pest-control reminder, where the message is clear and time-sensitive.
Package pricing is best when you know you will need fresh creatives regularly, for example 4, 8, or 12 videos per month. Packages typically reduce back-and-forth because we plan concepts up front, keep creators rolling, and deliver on a predictable cadence. If you are comparing options, start with what is included in our UGC content creation service so you are comparing the same deliverables.
| What you’re paying for | Per-video pricing | Package pricing |
|---|---|---|
| How it’s billed | One finished video at a time | A set number of videos in one bundle, often tied to a month or campaign |
| Average cost per video | Usually higher per video | Usually lower per video because planning and production are batched |
| Best fit | One-off needs, quick tests, single promo | Ongoing ads or consistent posting, multiple offers, creative testing |
| Planning workload | Briefing and feedback happens per video | Briefing is front-loaded, concepts are approved as a set |
| Speed and cadence | Often faster to start for one video | More consistent delivery once the batch is scheduled |
| Consistency of creators and style | Can vary if you pick different creators each time | Often more consistent if the same creators are booked for the package |
| Budget predictability | Flexible, but totals can jump if you order often | More predictable monthly spend |
To compare apples to apples, look past the headline price and confirm what “one video” means. A package that looks cheaper can be a worse deal if it cuts corners on basics like concepting, caption files, on-screen text, or the number of hook variations. On the flip side, per-video pricing can get expensive if you keep ordering “just one more” every week.
- Deliverables: final edit, cutdowns, alternate hooks, captions, thumbnails, raw footage
- Production details: scripting vs freestyle, number of concepts, creator casting, locations (remote vs on-site)
- Editing scope: captions, b-roll, product callouts, platform formatting (9:16, 1:1, 16:9)
- Usage: organic posting vs paid ads, length of usage rights, whitelisting needs
- Logistics: who pays shipping, timelines, rush fees, reshoot rules
Most add-ons are priced per video even inside a package because they create extra value and extra work, like extended usage rights, whitelisting, additional cutdowns, or raw footage requests. If you want a deeper breakdown of what actually moves the number, read what affects the cost of a UGC video and use it as your checklist when reviewing quotes.
One more thing that changes the real cost is revisions. Some pricing includes a defined number of revision rounds, while other pricing treats revisions as add-ons, especially if a change requires a reshoot. We recommend confirming revision rules before you approve concepts, and you can see how we handle it in how revisions work for UGC videos.
If you are planning to run UGC as paid ads, packages usually win because ads burn through creatives quickly and you will want multiple angles, hooks, and offers to cycle through without scrambling. When we manage both creative and campaigns, our PPC team can help you decide the right volume so you are not buying extra videos you will never use.
