In UGC videos, you should avoid any claim that sounds like medical advice, legal advice, financial advice, or a promise of a specific outcome unless the brand can legally make that claim, back it up, and approve the exact wording in writing.
The safest rule we use is simple: creators can share their experience, but they should not state or imply that everyone will get the same result, that a product treats a disease, that a law firm will win a case, that an investment will grow, or that a buyer is guaranteed to save money, get approved, or see results by a certain date. That line matters even more in Orlando and Florida because many local brands in dental, healthcare, law, real estate, and home services use short-form video ads where one careless sentence can create ad rejections, refunds, or compliance trouble.
| Claim type | What to avoid saying | Safer direction |
|---|---|---|
| Medical | “This cures acne,” “It treats anxiety,” “My blood pressure is normal now,” “Doctor approved” when that is not fully documented | Describe product use, comfort, texture, routine, or personal experience without disease, treatment, cure, or diagnosis language |
| Legal | “They will win your case,” “You will get custody,” “You will get a settlement fast” | Talk about responsiveness, communication, process, or practice areas without predicting outcomes |
| Financial | “You will make money,” “This investment is safe,” “You will get approved,” “This will fix your credit” | Talk about features, education, tools, or general benefits without profit, approval, or return promises |
| Guaranteed results | “Guaranteed weight loss,” “Guaranteed leads,” “Results in 7 days,” “Works for everyone” | Use proof only when it is real, typical, and properly qualified, with no blanket promise |
We also avoid loaded phrases like “best,” “#1,” “risk-free,” “proven,” “FDA approved,” “clinically proven,” “expert,” or “specialist” unless the claim is accurate, allowed for that industry, and supported. “FDA approved” is a common trap because many cosmetics, supplements, and general wellness products are not FDA approved in the way buyers assume. Testimonials can create the same problem if the video implies typical results when the story is actually unusual.
For most brands, the cleanest script choice is to keep creators in the lane of honest observation: what they received, how they used it, what stood out, and what kind of person it may fit. If your brand works in a tighter category, our UGC video services process usually starts with a claim review before filming so the creator is not improvising risky lines on camera.
A good test is this: if the sentence sounds like advice, a promise, or a regulated claim, cut it or send it to legal or compliance first. If you are filming for a dentist, med spa, attorney, lender, insurance brand, or financial company, pair this page with our guide on keeping UGC compliant for regulated industries so your hooks, captions, and testimonials stay usable after editing.
