The content that works best on social media is content that stops the scroll fast and proves you’re real, especially short vertical videos, swipeable carousels, and genuine customer proof.
What “works best” depends on what you need next: reach (new people), trust (they believe you), or action (calls, bookings, form fills). When we manage content with our social media marketing services, we build a repeatable mix that answers buyer questions, shows proof, and keeps you visible in your local Orlando market without turning your feed into nonstop sales posts.
If you’re still deciding which format to use for a message, our guide on posts, Stories, Reels, Shorts, and Lives helps you match the idea to the right placement.
Content types that usually perform best
| Content type | Best for | What to include | Orlando example |
|---|---|---|---|
| Short-form video (Reels, Shorts, TikTok) | Reach and fast trust | Hook in the first 3 seconds, one clear takeaway, captions, simple next step | Dentist: “3 things to do before your first cleaning” filmed in the operatory |
| Carousel or slide post | Saves, shares, and education | One topic per slide, clear headings, checklist style, light branding | Law firm: “What to do after a car crash in Florida” steps 1 to 7 |
| UGC or customer-style proof | Trust and conversion | Real voice, specific outcome, permission, clear disclosure when paid | Pest control: homeowner reaction video plus before-and-after photos |
| Behind-the-scenes and team | Relationship building | People, process, values, day-in-the-life, quick introductions | Lawn care: morning route prep, equipment checks, crew intros in Central Florida heat |
| Stories | Daily touchpoints | Polls, Q&A boxes, quick updates, reposts of reviews, reminders | Real estate: “Open house today” plus a neighborhood poll (Winter Park vs Lake Nona) |
| Live Q&A | Deep trust | One topic, 10 to 20 minutes, collect questions ahead of time, recap clip after | Med spa: “What happens at a first consult” with broad education only |
| Local community and timely updates | Relevance and shares | Local events, seasonal tips, storm prep, service area highlights | Home services: hurricane season checklist, what to schedule before a big storm week |
How to pick what to post without guessing
Start with the questions you already hear on calls, at the front desk, or in DMs, then turn each question into three pieces: a short video answer, a carousel checklist, and a proof post (review screenshot, case result summary, or before-and-after with permission). This gives you variety while repeating the same message in different ways.
For most local service businesses, the simplest winning pattern is: (1) helpful education, (2) proof you deliver, (3) community and personality. Rotate those themes and your promos land better because you’ve already earned attention.
Compliance notes for regulated industries
If you’re dental or healthcare, never post anything that could identify a patient without written permission, and keep medical claims conservative. If you’re legal, avoid anything that sounds like a guarantee and keep case stories general unless you have client approval and the right disclaimers. If you partner with creators or run paid influencer posts, FTC rules expect clear, easy-to-notice disclosures like “Paid partnership” and “#ad” when there’s a material connection.
Florida has extra rules for certain big giveaways: if the total announced value of prizes is more than $5,000, filings with the Florida Department of Agriculture and Consumer Services are required ahead of time, so talk with counsel before you run a large sweepstakes.
If you want proof-driven videos without a full in-house production setup, our UGC content creation is a strong fit for short vertical video and testimonial-style clips that feel natural. For inspiration, we also keep examples in common examples of UGC videos, which can help you spot what to film first.
If you tell us your industry and your main goal (more calls, more bookings, or more visibility), we can map a simple 30-day content list with topics, formats, and a posting rhythm you can actually maintain.
