Yes, you can do SEO yourself, and many Orlando-area small businesses get solid results with a simple routine and the right focus.
DIY SEO works best when you have a clear service area, a few core services that pay the bills, and someone on your team who can spend consistent time on it each week. For most local businesses, the biggest wins come from the basics: a complete Google Business Profile, steady reviews, service pages that match what people search, and a site that loads fast and makes it easy to call or book.
What you can realistically do yourself
You do not need to be a developer to improve local SEO. You can claim and manage your Google Business Profile, add accurate categories and services, publish real photos, respond to reviews, and keep your hours and contact info consistent everywhere online. On your website, you can build one strong page per core service (not one generic “Services” page), add internal links so Google and customers can find the right page quickly, and answer the questions your best customers ask before they call.
If you want the nuts and bolts, our how SEO works FAQ explains the moving parts in plain language without turning it into a computer science project.
A simple DIY routine that fits a busy schedule
- Weekly: request a few reviews, reply to new reviews, add 1 to 3 new photos, and check that calls and form leads are tracking.
- Monthly: improve one money page (your main service), add proof (before-and-after, job photos, FAQs), and tighten internal links to that page.
- Quarterly: fix citations (business name, address, phone consistency), clean up old pages, and check Search Console for indexing or error issues.
DIY vs hiring help
| Option | Best for | What you handle | Common downside |
|---|---|---|---|
| DIY | Single-location businesses with stable services and a consistent weekly habit | GBP upkeep, reviews, service pages, internal links, light content updates | Slower progress if you skip weeks or guess at technical fixes |
| Hybrid | Owners who can do the basics but want faster wins | You keep reviews and photos moving, we handle audits, page plans, and technical cleanup | Needs coordination so tasks do not stall |
| Agency | Competitive Orlando niches, multi-location brands, or teams with no bandwidth | Keyword and page mapping, technical SEO, content production, local authority building | Costs money, and results still take time |
When DIY stops being the smart move
We usually recommend bringing in help when (1) you are in a crowded Orlando market like dental, legal, or med spa, (2) you have multiple locations, (3) you are rebuilding or migrating your site, (4) leads matter more than learning, or (5) you suspect a penalty or a serious technical problem. SEO is cumulative, but if you only touch it “when you have time,” competitors who stay consistent will pass you.
If you are unsure what timeline is realistic for your business, read our how long SEO takes FAQ, then compare that to your bandwidth and urgency.
If you want us to take the heavy lifting off your plate, our SEO services focus on the work that drives calls and booked appointments, not busy reports. And if your website is the bottleneck (slow, confusing, missing service pages), a clean rebuild through our web design service can remove the friction that keeps rankings and conversions from turning into revenue.
