Common UGC video styles are unboxing, demo, review, tutorial, before-and-after, and POV, and each one helps you show value in a way that feels like a real person talking to another real person.
When we build a content mix for Orlando and Central Florida businesses using our UGC video services, we start with what you need to prove fast: first impressions, how it works, trust, results, or a relatable moment that makes someone stop scrolling.
| Style | What it looks like | Best for | Typical length | What to include |
|---|---|---|---|---|
| Unboxing | Opening the package, first look, first reaction | New products, gifting, Amazon-style listings, “what you get” clarity | 15-45 seconds | Show what’s in the box, first-use moment, one clear benefit, quick wrap-up |
| Demo | Using the product or walking through a service step | Feature proof, how-to-show-it-works, reducing “will this fit me” doubts | 15-60 seconds | Problem, quick setup, result, 1-2 tips, simple call to action |
| Review | Opinion after use, pros and cons, who it’s for | Higher-consideration buys, trust building, objection handling | 30-90 seconds | What surprised them, what they liked, what they’d change, who should buy |
| Tutorial | Step-by-step instructions, “here’s how I do it” | Products with steps, software, skincare routines, tools, DIY-friendly offers | 30-120 seconds | Steps on screen, close-ups, common mistake to avoid, end result |
| Before-and-after | Visible change over time, side-by-side or quick reveal | Services and products with clear outcomes (cleaning, lawn care, pest, fitness, beauty) | 10-30 seconds | Starting point, what was done (brief), final result, timing note if relevant |
| POV | First-person scenario with text overlays, “POV: you…” framing | Relatability, hooks, service experience, “here’s what it’s like” storytelling | 10-25 seconds | Clear scenario, quick payoff, one benefit, a natural next step |
If you want the short version of the choice: pick unboxing when people need to see what arrives, pick demo or tutorial when they need to understand how it works, pick review when trust is the big hurdle, pick before-and-after when results are visual, and pick POV when you want a scroll-stopping situation that feels familiar. That’s the heart of UGC video styles.
For local service businesses in Orlando, before-and-after and POV usually do well because people want to see what the job looks like, how clean the process is, and what the outcome is. For dental, healthcare, and legal, we keep it simple and safe: avoid personal details, avoid “guaranteed” claims, and use clear permissions if anyone is identifiable.
Most UGC also benefits from a few consistent beats: show the product or result early, keep the on-screen text readable on a phone, and use captions because many viewers watch with sound off. If you plan to run these as ads, our PPC management team can help you test multiple hooks and angles without turning your account into a science project.
If you’re still defining what counts as UGC, our What is UGC (user-generated content) video? FAQ clears up the basics in plain English.
And if you’re deciding between short and longer cuts, our best UGC video length FAQ explains when 15 seconds beats 60 seconds and when it doesn’t.
If you tell us what you sell, who you’re trying to reach, and where the video will live (TikTok, Instagram Reels, YouTube Shorts, your website, or Amazon), we’ll recommend a simple mix of these styles that fits your offer and the way your customers buy.
