Yes, content freshness can matter for SEO, but it mainly matters when people expect up-to-date information, and for most Orlando service businesses the best cadence is updating pages when something truly changes plus doing scheduled refreshes on your top pages.
Google has “freshness” systems for searches where recency is part of the intent, like events, breaking news, “best” lists that change, or anything with a year, date, or “latest” in the query. For evergreen searches, like “dentist in Orlando” or “lawn care near me,” freshness is less about constant edits and more about being accurate, complete, and clearly helpful. One common mistake we see is changing the publish date without improving the page. That does not help long term. A refresh should add real value, not just look new.
| Page type | What to update | Typical review cadence |
|---|---|---|
| Core service pages | Services offered, service area, FAQs, photos of work, trust details, internal links | Every 6-12 months, or anytime offerings change |
| Pricing, insurance, financing, promos | Current ranges, what’s included, exclusions, contact steps | Quarterly, and immediately after changes |
| Evergreen FAQs and how-to guides | Accuracy checks, clearer steps, new questions you hear on calls | Every 12 months |
| Seasonal local pages | Orlando timing, checklists, availability, photos from recent jobs | 30-60 days before the season starts |
| Time-sensitive posts | Dates, stats, “top” lists, regulations, product versions | Every 3-6 months, or retire if no longer relevant |
A simple way to run this without turning it into a chore is a “top pages first” routine. Each quarter, pull your top 10 pages by leads or clicks, fix anything outdated, add missing details you now get asked about, and tighten the next step so people can call or book fast. Twice a year, do a deeper pass on your main service pages, especially if you’re in healthcare, legal, or home services where policies, pricing, and expectations change often in Florida.
If you want a clean refresh schedule tied to what is already ranking and converting, our SEO services focus on updating the pages that will move the needle, not rewriting your whole site.
If you’re wondering what matters more than freshness most of the time, our main ranking factors in SEO FAQ lays out the pieces that usually decide who wins locally.
Updates also work better when your site is fast and stable, since slow pages can waste the benefit of better content. If your refresh involves theme or plugin work, our WordPress hosting support can help keep updates smooth and reduce downtime.
And if you’re trying to set expectations for when refreshed pages typically show movement, our how long SEO takes FAQ will give you a realistic timeline for local markets like Orlando.
