A good engagement rate and follower growth rate are the ones that stay steady and trend upward, and for most Orlando-area local businesses we treat roughly 0.3% to 0.8% engagement per post on Instagram, 0.1% to 0.3% on Facebook, 0.4%+ on LinkedIn, and 2%+ on TikTok as solid, with monthly follower growth around 0.5% to 2% on Instagram and Facebook and 1% to 3%+ on LinkedIn and TikTok.
First, lock in how you’re measuring. We like “engagements divided by followers” for apples-to-apples comparisons, where engagements include likes, comments, shares, saves, and reactions (and sometimes link clicks, depending on the platform). If you’re new to what counts as engagement, our quick breakdown of social media engagement and what counts will keep your reporting clean. For follower growth, use a simple monthly formula: (followers at month end minus followers at month start) divided by followers at month start, then multiply by 100.
| Platform | Solid engagement rate per post (engagements ÷ followers) | Solid monthly follower growth | Practical note |
|---|---|---|---|
| 0.3% to 0.8% (1.0%+ is strong) | 0.7% to 2.0% | Smaller pages often beat these ranges; consistency matters more than one viral post. | |
| 0.1% to 0.3% (0.4%+ is strong) | 0.5% to 1.5% | Engagement can cluster around community posts, staff spotlights, and local wins. | |
| 0.4% to 0.7% (0.8%+ is strong) | 1.0% to 2.0% | Works best when you post from real people, not just a logo page. | |
| TikTok | 2.0% to 4.0% (5.0%+ is strong) | 2.0% to 5.0% | Short-form video can swing results fast, both up and down, week to week. |
Two fast reality checks we use with Orlando service businesses (dental, legal, home services): (1) if engagement is “good” but coming from outside your service area, it’s not helping revenue, and (2) if follower growth is “good” but DMs, calls, and site visits are flat, you’re attracting the wrong people. If you want help turning these benchmarks into a simple monthly dashboard and posting plan, our social media marketing services are built around measurable outcomes, not vanity numbers.
If your rates are low, fix the inputs before you chase bigger goals: post on a predictable cadence, use clear hooks in the first second of video, add a local angle (neighborhoods, events, behind-the-scenes, FAQs you hear daily), and ask for one specific action per post (comment, save, DM, call). Posting frequency can change your averages quickly, so if you’re rebuilding momentum, use this guide on how often a business should post on social media as your baseline and track results for 30 days before you change everything again.
Finally, don’t ignore creative. In most accounts, better video and better “proof” (before/after, customer stories, demonstrations, day-in-the-life) lift both engagement and follower growth faster than tweaking captions. If you want content that feels natural on TikTok and Reels while still driving leads, our UGC content creation is a reliable way to raise quality without turning you into a full-time video editor.
