A typical UGC video costs about $150 to $500 per finished short video, with simple deliverables sometimes closer to $100 and more involved shoots and edits running $600+.
If you want help scoping the right deliverables for your budget, our UGC content creation service is built around clear briefs, clean edits, and creators matched to your audience and product category.
Typical UGC video pricing ranges
Most brands mean a vertical 9:16 video (TikTok, Reels, Shorts) with basic editing, captions, and a clean hook. Price moves mainly with complexity, deliverables, and usage rights.
| UGC deliverable type | What you typically get | Typical cost (USD) | What usually changes the price |
|---|---|---|---|
| Basic selfie-style (15 to 30 seconds) | 1 concept, simple filming, light edit, captions | $100 to $250 per video | Rush timelines, extra revisions, props |
| Product demo or tutorial (30 to 60 seconds) | Script outline, b-roll, tighter pacing, captions | $250 to $600 per video | Multiple scenes, voiceover, more cut options |
| Premium creative (45 to 90 seconds) | Multiple angles, stronger editing, voiceover or green screen | $600 to $1,500+ per video | More locations, talent, complex edits, higher production needs |
| Paid usage rights for ads | Permission to run the video as an ad | Often adds 30% to 100%+ of the base fee | Duration (30, 90, 180 days), channels, exclusivity |
| Common add-ons | Raw footage, extra hooks, cutdowns, thumbnails | +$30 to $250 each, depending on the add-on | How many variants you want and how different they are |
In Orlando, local businesses sometimes save time by dropping off products locally instead of shipping, but on-site filming at your office, clinic, or job site usually adds cost for travel time, scheduling, and setup. For service businesses (dentists, law firms, home services), we often film UGC-style content without showing private info or client details, and we keep claims tight and verifiable.
If you are comparing per-video pricing vs bundles, check our FAQ on UGC pricing per video vs package pricing.
One thing that surprises owners is usage. If you only plan to post organically, pricing is usually lower. If you plan to run the content as paid ads, usage rights and whitelisting can change the quote fast, especially if you want exclusivity. Our FAQ on UGC usage rights breaks down what to ask for before you pay.
For a fast quote, we usually just need your offer, the target customer, the platform (TikTok, Reels, Shorts, Amazon), any must-say and must-not-say points (especially in healthcare and legal), and whether you want 1 final edit or multiple hook variants to test. If you plan to use UGC in ads, our PPC services can help you tie creative testing to leads and booked jobs, not just views.
