For most small and mid-size businesses, posting 3 to 5 times per week on one primary platform is a solid starting point, then you adjust up or down based on response and lead quality.
If you are an Orlando or Central Florida service business (dentist, attorney, pest control, real estate, lawn care), consistency matters more than trying to post every day. A simple rhythm that works is: 3 feed posts per week, 1 short video per week, and 10 to 15 minutes per day replying to comments and DMs. That keeps you visible without turning social into a second job.
Recommended posting frequency by platform
| Platform | Starter cadence | When to post more | Notes for local businesses |
|---|---|---|---|
| 3 to 5 posts per week | If you get steady comments, shares, and website clicks | Great for local trust, reviews, community groups, specials, and before and after proof | |
| 3 to 5 feed posts per week + Stories most days | If Reels reach new people in your service area | Use short videos for results, staff, FAQs, and quick job site clips | |
| 2 to 4 posts per week | If you sell B2B services or hire often | Best for credibility, project wins, hiring, and local partnerships | |
| TikTok | 2 to 4 videos per week | If you can film quick, simple educational clips | Works well for home services and clinics when you show real work and simple tips |
| YouTube | 1 video per week or 2 per month + Shorts weekly | If videos drive calls or booked consults | Longer videos build trust, Shorts get reach, both can point people to your booking link |
Pick the platform where your customers actually pay attention. For example, many Orlando dental and med spas do well on Instagram, many law firms do well on Facebook and LinkedIn, and many pest control and lawn care brands get strong reach from short videos.
What you should not do is post daily just to hit a number. If your content is rushed, engagement drops, and your team starts avoiding social because it feels like a grind. Instead, build a repeatable set of post types (proof, tips, staff, offers, community, FAQs) and rotate them.
If you want us to set your cadence, content themes, and posting workflow so it stays realistic for your schedule, our social media marketing services are built for local businesses that need leads, not vanity metrics.
When you need more short videos without pulling your techs, hygienists, or attorneys off the job, pair your schedule with UGC content so you always have fresh visuals for Reels, Stories, TikTok, and Shorts.
Social works even better when your Google visibility is solid, so it helps to understand how local SEO supports calls and booked appointments.
If you also publish on your site, the same “steady beats bursts” idea applies, and our FAQ on content freshness explains how to keep updates consistent without overposting.
