We find keyword ideas for SEO by starting with your real services, then pulling phrases from Google’s own signals (your Search Console data, autocomplete suggestions, and the results page) so you end up with searches people actually type before they call or book.
Start with what you sell and where you sell it
Write down your “money” services in plain language (what a customer would say on the phone), then pair each service with your service area. In Orlando and Central Florida, that usually means city names, neighborhoods, and common nearby areas, not just “Florida.” Build a starter list like service + city, service near me, and “best” or “emergency” variations when they match your offer.
- Dentist: “emergency dentist Orlando,” “Invisalign Winter Park,” “teeth whitening Lake Nona”
- Pest control: “termite treatment Orlando,” “roach control Kissimmee,” “same day exterminator near me”
- Law: “car accident lawyer Orlando,” “divorce attorney Winter Park,” “immigration lawyer near me”
Where the best keyword ideas come from
| Source | What to pull | Why it’s useful |
|---|---|---|
| Google Search Console | Queries with impressions (even if clicks are low) | Shows what you already appear for, these are often the easiest wins |
| Google autocomplete | Predictions as you type your service | Fast way to find common wording, modifiers, and local phrasing |
| Related searches and People also ask | Questions and variations shown on the results page | Great for FAQ and guide topics that support your service pages |
| Google Ads Keyword Planner | Keyword ideas and grouped themes | Helpful for expanding the list and spotting close variants |
| Competitor pages | Service page headings, titles, and service menus | Reveals how the market describes the same service in your area |
| Customer language | Words from calls, form submissions, reviews, and emails | Often uncovers high intent phrases tools miss |
| Google Business Profile | Categories and service names you truly offer | Keeps your local keyword list aligned with what Google and customers see |
Filter the list so it leads to calls
A big list is easy, a useful list takes a quick filter. We look for buyer intent first (book, cost, near me, emergency, same day, open now), then confirm the phrase matches a page you can build and a service you actually deliver in your service area. If a keyword brings the wrong kind of lead (wrong location, wrong budget, wrong service), it’s noise.
- Fit: Can you do the job and serve that area?
- Intent: Is the searcher trying to hire, or just learn?
- Page match: Should this live on a service page, location page, or FAQ?
- Language: Does it match how your customers speak in Central Florida?
Once you’ve got a filtered set, map one main phrase to each service page and support it with a handful of close variants, then build internal links so Google and people can move from general pages to your money pages. This is exactly the kind of groundwork we do inside our SEO services when the goal is phone calls, not vanity traffic.
If you want a simple way to label ideas fast, our search intent breakdown helps you sort phrases into “hire now” vs “researching” without overthinking it.
When it’s time to narrow the list to the phrases worth building pages around, our guide on choosing SEO keywords shows the same filtering rules we use for Orlando businesses that need leads, not just impressions.
If you’d like, send us your top 5 services and your service area list (cities or zip codes), and we can turn that into a clean, mapped keyword set you can hand to whoever writes your pages.
