In our PPC or paid ads work, we include the major ad platforms where your customers are already searching, scrolling, watching, or shopping, and we pick the mix that matches your business model and service area.
Most small and mid-size Orlando businesses start with Google Ads and Meta because they cover high-intent searches plus wide local reach, and they work well with call, form, and booking conversions. From there, we add or swap platforms based on what you sell, your average ticket, and how fast you need leads. If you want a full view of how we set campaigns up and manage them, our PPC services page breaks down what’s included.
| Platform group | Common platforms we run | Best fit | Typical outcomes |
|---|---|---|---|
| Search intent | Google Ads, Microsoft Advertising (Bing) | People actively looking for a provider, “near me,” pricing, same-day, emergency | Calls, form leads, booked appointments |
| Local lead channels | Google Local Services Ads (LSAs) | Service businesses that sell by phone and need local volume | Phone leads with local intent |
| Social feeds | Meta ads (Facebook, Instagram), LinkedIn Ads, TikTok Ads, X Ads, Pinterest Ads, Snapchat Ads | Demand creation, offers, brand awareness, retargeting, niche audiences | Leads, store visits, video views, remarketing conversions |
| Video | YouTube advertising (via Google Ads), TikTok Ads | Explaining services, building trust fast, remarketing to warm traffic | Qualified traffic, assisted conversions, lower-cost reach |
| Display and retargeting | Google Display Network, Microsoft Audience Network, Meta retargeting | Following up with past site visitors and past leads | More conversions from the same traffic |
| Marketplace ads | Amazon Ads (for brands selling on Amazon) | Product-led businesses where the sale happens in a marketplace | Purchases, product detail traffic |
What we include in “PPC” is not one platform, it’s the platforms that fit your funnel. For a local dentist, law firm, pest control company, or home services business in Central Florida, that often means Google Search plus LSAs or Meta retargeting, with radius or location targeting around the neighborhoods you actually serve. For B2B, LinkedIn can be the right call when job title and company targeting matter more than cheap clicks.
A helpful way to think about it: search platforms capture demand that already exists, social platforms create demand and also do excellent follow-up, and video builds trust when the sale takes more than one touch. If you’re comparing channels, our FAQ on PPC vs paid social explains where each wins.
No matter which platforms you choose, the non-negotiables are clean conversion tracking, a landing page or offer that matches the ad, and tight audience and location settings so you’re not paying for clicks from outside your service area. If you’re new to this, start with what Google Ads is, then add paid social once you have a repeatable lead flow. If you want us to pair search ads with social ads as one system, our social media marketing services can support the paid side on Meta and other networks too.
