We plan content around holidays, seasonal trends, and local events by running a rolling calendar that locks in the dates you can predict, then leaves room each week for what Orlando and your customers are talking about right now.
For most local businesses, the easiest way to stay consistent is a 3-layer plan: (1) an annual map of holidays and business milestones, (2) seasonal themes tied to what people buy in Florida, and (3) a short “local layer” that reacts to community events, weather, and news without chasing every trend. This is the backbone of our social media marketing services, because it keeps posting steady while still feeling timely.
How our holiday and seasonal planning works
- Build your “fixed dates” list: major holidays, long weekends, school breaks, industry dates (open enrollment, tax season), and your own milestones (anniversaries, promos, events).
- Map Florida seasonality to what you sell: summer heat, hurricane season (June through November), tourist peaks, back-to-school, and winter visitor traffic all change what people ask, buy, and share.
- Choose repeatable content buckets: education, proof, behind-the-scenes, team/community, and offers, so you are never scrambling for ideas.
- Pre-produce what can be pre-produced: seasonal photos, short videos, and simple graphics get created ahead of time, then we schedule them and add fresh captions when the moment hits.
- Set a weekly check-in window: we review what is coming up, what is trending on your platforms, and what is happening locally, then adjust the next 7 to 10 days.
| Planning window | What we plan | Example fit for Orlando and Central Florida | What this does for you |
|---|---|---|---|
| 6 to 10 weeks ahead | Major holidays and big promos | Thanksgiving, end-of-year gift cards, New Year offers | Gives you time for creative, approvals, and any landing page updates |
| 2 to 4 weeks ahead | Seasonal social posts tied to demand | Summer AC reminders, fall termite and pest spikes, winter “snowbird” scheduling | Keeps content relevant to what customers feel right now |
| 7 to 14 days ahead | Local event content and community tie-ins | Neighborhood festivals, Orlando City or Magic home-game weekends, local charity drives | Adds local personality without turning your feed into a generic holiday calendar |
| Same day to 48 hours | Fast trends and reactive posts | Storm prep reminders, last-minute schedule openings, a big local headline that affects customers | Lets you join the conversation when it is actually happening |
Local events are planned the same way, just tighter. We watch what your customers actually attend and talk about, then we post in a simple sequence: one post before (what to know), one during (on-the-ground photo or Story), and one after (recap, thanks, or a small offer). In Orlando, that can include downtown and neighborhood events, conventions that bring visitor spikes, and school-related seasons that change family schedules.
We also plan for the content you need to capture, not just the captions you need to write. If your holiday push needs short videos, we schedule a quick filming block so you have usable assets before the rush. When it makes sense, we pair that with UGC content so you can get real-looking clips for Reels, Shorts, and ads without relying on stock visuals.
If you want a simple framework you can hand to a staff member, start with a social media content calendar that shows two things clearly: what gets posted when, and what asset is needed for each post.
One last practical note for dental, healthcare, and legal: we plan holiday and local posts with privacy and claims in mind. That means no patient details, no “guaranteed” outcomes, and proof content that is safe to share. If you want a quick guide on formats that usually work best for local businesses, our breakdown of social media content types is a good reference for picking the right mix.
