A common example of a PPC ad is a Google Search ad that shows at the top of Google results with a “Sponsored” or “Ad” label when someone searches for something like “emergency dentist Orlando.”
Here’s what that looks like in plain English: you pick the searches you want to appear for, you set a budget, and you only pay when someone clicks (pay-per-click). The ad itself is short on purpose, so every word has a job to do.
Example Google Search PPC ad
Emergency Dentist Orlando | Same-day visits
Open late near Downtown Orlando. Call now for an urgent exam and relief options.
www.yourpractice.com/emergency-dentist
Extensions: Call button, location, sitelinks like “Insurance,” “Reviews,” “New patients”
- Headlines are the bold blue lines that grab attention.
- Description supports the promise and tells the searcher what happens next.
- Final URL sends the click to a matching landing page, not just your homepage.
- Ad extensions add extra lines like a phone button, location, or extra links, which can lift call volume for local Orlando businesses.
If you want help building ads like this with clean conversion tracking (calls, forms, booked appointments), our PPC management work focuses on simple account structure, clear offers, and landing pages that match what people searched.
One tip we use in Central Florida: write your ad copy the same way people search, then send them to a page that answers that exact need fast. If your ads get clicks but your phone stays quiet, it’s usually a message mismatch, and understanding search intent fixes that quickly.
