Retargeting ads (often called remarketing) are paid ads that show to people who have already visited your website or interacted with your business online, so you can bring warm prospects back when they are ready to call, book, or buy.
Here’s how it works in plain terms: we place a small tracking tag (a “pixel”) on your website or app, and when someone visits a page like your service page, pricing page, or booking page, that visit gets added to an audience list inside ad platforms like Google Ads or Meta. Later, when that same person is browsing YouTube, reading the news, searching on Google, or scrolling Instagram, the platform can match them to that audience and show your ad. Because the person already knows your name, **retargeting ads** usually feel more relevant than cold ads and often convert at a lower cost.
For Orlando and Central Florida businesses, the big win is staying in front of the people who compared a few options and left to think. A dental patient might visit your Invisalign page and bounce, then see an ad later that highlights same-week consults. A personal injury lead might read your case results, then see an ad that explains “no fee unless we win.” A pest control homeowner might check pricing, then get an ad tied to seasonal bugs and a quick booking link.
What makes retargeting work is the audience rules and the message match. We typically build separate groups like: all visitors (broad), high-intent visitors (pricing, booking, contact), abandoners (started a form but did not submit), and past customers (if you have consented lists). Then we tailor the creative: reassurance, proof, a clear offer, or a simple next step. If you want help setting up and managing this the right way, our PPC management work covers audience setup, tracking, and ongoing testing.
Two practical guardrails matter: frequency and exclusions. If someone already became a lead, they should stop seeing “book now” ads and instead get a different message (or no ads at all). We also limit how often the same person sees an ad so it stays helpful, not annoying.
Privacy and tracking have changed in the last few years, so retargeting today relies more on first-party signals and clean setup than “follow everyone everywhere.” Florida’s Digital Bill of Rights took effect July 1, 2024, and even if your company is not in the categories most directly covered, it’s smart to treat privacy as part of your marketing hygiene: clear cookie notices, easy opt-out choices, and no sensitive targeting without a real business reason.
One last tip: retargeting performance lives and dies on the landing page. If your ad sends people back to a slow, confusing page, you pay twice, once for the first click and again for the retargeting click. Our web design team often tightens the page flow so the second visit turns into a call or form fill. If you want, tell us what you sell and what page people visit most, and we’ll suggest the simplest retargeting audiences and ad angles to start with.
If you’re also deciding where to send traffic, our FAQ on website vs. webpage vs. landing page breaks down what works best for paid traffic.
