Yes, you can run UGC videos as ads from the creator’s handle using TikTok Spark Ads and Meta whitelisting (now commonly called partnership ads), as long as the creator grants the right permissions and the post is properly disclosed as sponsored.
In practice, you run the campaign from your own ad account (you pay the spend, control targeting, placements, and reporting), but the ad shows the creator’s profile as the identity, which usually lifts trust and click-through. The creator does not give you their password. They either authorize a specific post (post-level permission) or approve a broader partnership permission that lets your advertiser account run ads from their handle for a set time window.
If you need the actual videos produced first, our UGC video production work includes planning for ad usage rights so you do not end up with a great video you cannot legally promote.
| Platform | What runs “from the creator” | How permission usually works | Common limits |
|---|---|---|---|
| TikTok (Spark Ads) | An organic TikTok post is used as the ad identity, so viewers can visit the creator profile and interact with the post. | Creator enables ad authorization and shares a video authorization code, or the account is linked through TikTok Business Center. | You generally cannot edit the original caption after authorization, and private posts may become public while promoted. |
| Instagram/Facebook (partnership ads) | An ad displays the creator handle, usually with a paid partnership label in supported placements. | Creator grants permission for a specific post, Reel, or Story, or approves a partnership permission tied to your advertiser account. | Formats and placements are eligibility-based, and permissions can be revoked, which stops delivery. |
Our rule of thumb for setup is simple: get the permission first, then build the ad. Here is the flow we use for Orlando businesses that want fewer surprises: (1) confirm the creator is willing to run ads from their handle and for how long, (2) agree on disclosure language (#ad, “paid partnership,” or both depending on platform and format), (3) collect the authorization code or permission approval, (4) build the campaign with your targeting, budget, and conversion tracking, and (5) keep a backup version of the creative in case the original post is edited, archived, or removed.
Before you spend, lock down a few contract items so everyone stays calm: usage term (how many days you can run ads), spend cap (some creators want a max), where it can run (TikTok only vs TikTok plus Reels), whether the brand can add a CTA button and destination link, whether whitelisting is post-level only or includes broader permissions, who handles comments moderation, and what happens if the creator wants permissions removed mid-flight.
Disclosures are not optional. If the creator was paid, got a free product, or has any material relationship with your business, the sponsored nature of the post should be clear and easy to notice, not buried in hashtags. That matters even more in regulated niches we see every day in Central Florida, like dental, medical, legal, and financial services. Keep claims truthful, avoid “typical result” problems with dramatic before-and-after messaging, and never use patient details without written permission.
If you want us to run the ads after permissions are in place, our PPC and paid social management covers Spark Ads and partnership ads while keeping your tracking and lead quality clean.
Also, decide where you want the click to land, because “profile visits” rarely pay the bills by themselves. If you are sending traffic to your site, it helps to understand the difference between a homepage and a focused offer page, and our quick breakdown on website vs. webpage vs. landing page makes that choice easier.
Finally, do not waste good creator content with a slow page. Paid social traffic is impatient, and if your page drags, costs rise fast, so it is worth reviewing the 3-second rule for website speed before you scale spend.
