A UGC video package typically includes a platform-ready final edit plus a cover thumbnail and one or more edit variations, and raw footage is available when you request it.
When you order our UGC video service, we deliver files that are ready to post or run as ads, with clean naming and a folder structure your team can hand off to anyone. Most brands use the final edit as the “main” asset, then use variations to test different hooks, captions, and CTAs without reshooting everything.
What each deliverable means in plain English
| Deliverable | What you get | Best use | Typical notes |
|---|---|---|---|
| Final edit | One finished video with the chosen storyline, pacing, captions (if requested), and light audio cleanup | Organic posting and paid ads | Delivered in the aspect ratio you request (most often vertical 9:16). Includes brand-safe on-screen text and timing that works for short-form viewing. |
| Variations | Alternate edits built from the same shoot (different hook, opening line, caption style, CTA, or order of scenes) | Creative testing and reducing ad fatigue | Variations are not “extra full videos.” They are intentional swaps that change what viewers see first and what they do next. |
| Thumbnail or cover | A still image (or a few options) sized for the platform cover frame | Higher click-through on profiles, grids, and ad placements that show a cover | Usually delivered with a clean version (no text) and a version with a short headline. |
| Raw footage | Organized clips from the shoot, unedited, including multiple takes and natural pauses | Future edits, in-house repurposing, longer cuts, or new variations later | Raw is larger in file size and can include “behind the scenes” moments, setup shots, and imperfect takes. It does not include editing project files unless agreed. |
Most businesses in Orlando and Central Florida get the best mileage by pairing one strong “main” edit with a few variations, then feeding the winners into our social media marketing services so the content stays consistent with your posting and ad plan.
What we usually include in variations
Variations are where UGC starts to behave like a performance asset. Common variation types include:
- Hook swaps (first 1 to 3 seconds changed to test different openings)
- Caption style options (burned-in captions, lighter text, or no captions)
- CTA swaps (book now vs learn more vs call today, matched to your offer)
- Proof swaps (review line, before-and-after clip, quick “why us” detail)
- Cutdowns (shorter versions that keep the same message)
If you want to know what changes count as a revision versus a new version, review how UGC revisions work so there are no surprises on scope.
Should you ask for raw footage?
Raw footage is worth it when you have an in-house editor, you plan to run ads for months, or you want to keep repurposing content into new angles without reshooting. It is less helpful when you only need a clean, ready-to-run ad and you do not want to store large files. We break this down further in should you request raw footage with UGC videos.
If you tell us where the video will run (TikTok, Reels, Shorts, Amazon, your website) and what the goal is (leads, calls, product sales, booked appointments), we’ll recommend the right mix of final edit, thumbnail options, and variations so you get usable assets, not extra files you never touch.
