Common examples of UGC videos include unboxings, product demos, customer-style testimonials, “how to use it” walkthroughs, before-and-after clips, and quick reviews filmed in a natural, phone-shot style.
In plain terms, UGC videos are short videos that look like they came from a real customer or creator, even when a brand commissions them, because the goal is to feel personal, not like a polished commercial. If you want a done-for-you setup for creators, scripts, and deliverables, our UGC content service is built around the formats that typically perform best in ads and short-form feeds.
Common UGC video formats
- Unboxing and first impressions: opening the product, “what’s in the box,” first reaction.
- Problem to solution: show the pain point, then how the product or service fixes it.
- How-to tutorial: step-by-step use, tips, and common mistakes to avoid.
- Demo with voiceover: b-roll of the product or service with a simple narration and on-screen captions.
- Testimonial style: “I tried this and here’s what changed,” with specific outcomes and timing.
- Before-and-after: side-by-side results, great for home services and aesthetics (with proper consent).
- Comparison: “Option A vs option B,” or “old way vs new way,” focusing on one clear difference.
- Day-in-the-life or routine: product fits into a normal day (morning routine, work bag, gym bag).
- FAQ quick hits: one question per video, fast answer, show proof on screen when possible.
- Trends with a brand twist: a trending format adapted to your offer, while keeping the message clear.
- Service walkthrough: what happens during an appointment or visit, what to expect, how to book.
- On-location proof: job-site clips, behind-the-scenes, tools, process, and finished result.
For Orlando and Central Florida businesses, the best UGC is usually the kind that answers what locals actually ask right before they book: a dentist explaining what a first visit looks like, a pest control tech showing what a “normal” treatment includes during bug season, or a lawn care team showing a same-day yard cleanup after heavy rain weeks. If you’re tying UGC to trust and conversions, it pairs naturally with the same principle behind how reviews impact local SEO, real words and real visuals reduce doubt.
A quick caution for regulated or sensitive industries (healthcare, dental, legal): get written consent before filming clients or patients, avoid sharing private details, and keep claims honest. For paid partnerships or creator commissions, follow FTC endorsement rules (clear disclosures like “paid partnership” when required) and only use music you have rights to. When you use UGC as proof on your site and ads, it supports the same trust signals people look for when they’re evaluating expertise, which connects well with E-E-A-T in SEO without turning your website into a wall of hype.
If you’re choosing what to film first, pick 3 themes you can repeat every month: (1) one problem-to-solution video for your top service, (2) one “what to expect” walkthrough, and (3) one proof clip (before-after, review-style, or job story). Keep most videos vertical (9:16), start with a clear hook in the first second, and add captions since many people watch muted.
Once you have a small library, you can post them organically and also run the best performers as ads, and our social media marketing service can help you turn those same clips into a consistent posting plan without guessing what to publish next.
