The cost of a UGC video goes up or down based on your deliverables, the complexity of filming and editing, and the usage rights you want for the finished content.
When we scope a project, we start with what you need the video to do (ads, organic social, Amazon, landing page) because that drives the whole package, and it is why our UGC video production services begin with a clear brief and a clean deliverables list.
| Cost factor | What changes the price |
|---|---|
| Number of videos and variants | More concepts, more hooks, multiple intros, and several cutdowns (15s, 30s, 60s) add filming and editing time. |
| Editing level | Basic trimming is lower cost than captions, on-screen text, b-roll inserts, sound cleanup, product callouts, and platform-safe music. |
| Script and concept complexity | A simple testimonial is faster than a demo with steps, multiple scenes, or a story that needs tight timing. |
| Creator casting | If you need a specific demographic, a niche look, a bilingual creator, kids, or multiple creators, casting and scheduling usually add cost. |
| Location and production setup | Remote filming is often simpler than an on-site shoot at your office, clinic, or job site in Orlando where coordination, space, and timing matter. |
| Props and product requirements | Wardrobe, set dressing, special tools, or products that need sizing, assembly, or prep can add time and re-shoot risk. |
| Revisions and review cycle | More revision rounds, slower approvals, or changes after filming (new offer, new CTA, new claims) usually increase labor. |
| Turnaround speed | Rush timelines typically cost more because they compress filming, editing, and approvals. |
| Usage rights and paid usage | Organic-only usage is usually simpler than paid ad usage, longer licensing windows, more platforms, or broad reuse on web and email. |
| Exclusivity | If you want the creator to avoid competing brands for a period of time, you are paying for that limitation. |
| Whitelisting or creator licensing | Running ads through a creator handle (whitelisting) adds admin, permissions, and often an additional fee. |
| Compliance and regulated categories | Healthcare, legal, and financial categories often need tighter claim language, disclaimers, and extra review steps to avoid ad rejections. |
| Raw footage delivery | Requesting raw clips, project files, or extra selects adds upload, organization, and storage work. |
If you are unsure how broad your rights should be, start by getting clear on how you will use the asset, then choose a rights window that matches your ad rotation plan (we break this down in what usage rights for UGC videos actually mean).
Many Orlando businesses get the best value by producing a small batch of videos at once (multiple hooks, a few angles, a couple CTAs) and testing them in paid media, and our PPC management team often pairs UGC with simple creative testing so you do not burn budget on a single idea.
If you are comparing whether to buy one video or a bundle, pricing usually improves when you batch concepts because setup and briefing time gets spread out, which is why we outline the tradeoffs in per-video vs package pricing for UGC.
The fastest way to keep cost predictable is to lock the brief before filming, decide exactly what deliverables you want (count, length, aspect ratio, captions, raw footage), and confirm usage rights up front so you are not renegotiating after the edit is done.
