Social media marketing services are the hands-on work we do to plan, create, publish, promote, and measure your content on social platforms so your business gets more awareness, leads, and sales.
For most local businesses, that means we take the day-to-day burden off your team and run a clear monthly plan: what to post, when to post it, what creative to use, how to reply to customers, and when paid ads are worth using. If you want a done-for-you setup and ongoing execution, our social media marketing services usually include access setup, brand voice guidelines, content production, scheduling, and reporting so you can see what’s working without living in the apps.
What’s typically included
- Platform and audience plan (which channels matter for your business and why)
- Content creation: graphics, short videos, captions, and local photos
- Posting and scheduling: consistent weekly posting so you stay visible
- Community management: replies to comments and DMs, plus review routing when needed
- Paid social ads (optional): targeting, creative testing, budget pacing, and lead tracking
- Social listening: watching what customers ask, complain about, and share
- Monthly reporting: reach, engagement, clicks, leads, cost per lead (if ads), and next steps
What this looks like in Orlando and Central Florida
Local social works best when it feels local. For an Orlando dental office, that can be short videos that answer common patient questions, team photos that build trust, and reminders tied to seasonal demand. For pest control or lawn care, it’s job photos, quick tips that match Florida weather patterns, and neighborhood targeting when you run ads. For law firms and healthcare, we also watch claims and privacy, because you can’t post anything that hints at private client or patient details, and influencer-style promos need clear FTC-style disclosures when there’s a paid relationship.
How to tell if you’re getting real value
Likes are nice, but you should also see business signals: more profile visits, more website taps, more calls or form fills that you can trace back to social, and better lead quality over time. If you’re wondering whether you need organic content, paid ads, or both, start with our FAQ on the difference between organic social and paid social ads, then decide based on your sales cycle and how fast you need leads.
If you want, we can look at your current pages and last 30 to 90 days of performance, then tell you what to keep, what to stop, and what to change so social becomes a predictable channel instead of a weekly guessing game.
