To support strong social media content, your business should provide a simple, organized “content kit” that includes current photos and videos, clear offer details, an FAQ sheet, and your brand assets, plus a fast approval path so posts do not stall.
What we ask you to gather
| What you provide | Examples | Who owns it | Update timing |
|---|---|---|---|
| Photo + video library | Team headshots, office exterior/interior, behind-the-scenes, service in progress, before/after, short vertical clips | Owner or manager + staff | Monthly (small batches) |
| Offer sheet | Offer name, who it applies to, price or discount, start/end dates, redemption steps, promo code, terms, landing page URL | Owner or sales manager | Whenever promos change |
| FAQ and messaging doc | Top 15 to 25 questions you get on calls and DMs, approved answers, what you can and cannot say, objection replies | Owner + front desk/sales | Quarterly |
| Brand kit | Logos (SVG/PNG), colors (hex), fonts, photo style examples, do-not-use words, tagline, review links | Marketing lead | When branding changes |
| Proof and permissions | Reviews, testimonials, case photos, consent/release forms (when needed), partner logos (if allowed) | Owner + operations | Ongoing |
| Access + approvals | Page/admin access, Meta Business Manager access, response-time expectations, one decision-maker | Owner | One-time setup |
When we run campaigns through our social media marketing services, we build this kit first because it cuts back-and-forth and keeps posts on schedule.
Photos and videos that actually help
You do not need a studio shoot to get good content, but you do need variety and freshness. Aim for real people, real work, and real places your customers recognize. For Orlando businesses, that usually means a mix of the storefront or office, team moments, local landmarks or neighborhoods you serve, and work-in-progress visuals that show what you do day to day.
- People: owner, clinicians/techs/attorneys, front desk, recruiters, culture moments.
- Process: tools, setup, “what happens when you arrive,” quick demos, checklists in action.
- Results: before/after, finished work, happy customer moments (with permission when identifiable).
- Trust: awards, certifications, community involvement, charity events, staff training.
Quick rule: send us raw footage too, not just edited clips. Raw clips give us more posting options and let us cut content for different formats without reshoots.
For consistency, it helps to write down tone, formatting, and visual rules in one place, and we break that down in what a social media style guide is.
Offer details that prevent confusion
Most social promos fail because details are missing. Every offer should come with: exact pricing or discount, who qualifies, the deadline, how to redeem (call, form, booking link, DM keyword), any limits (one per household, new patients only, service-area limits), and what the next step looks like on your website or booking flow.
If you work in healthcare, dental, legal, or other regulated categories, keep offer language clean and avoid guarantees. When testimonials or endorsements are used, clear disclosure rules apply for paid partnerships and creator content.
FAQs and brand assets that save time
Your FAQ doc should include the questions you get every week: pricing ranges, insurance or financing basics, service area, hours, availability, what to bring, cancellation policies, and what makes you different in plain English. This becomes our caption fuel, our Story Q&A fuel, and a reply guide for comments and DMs.
Your brand kit should include editable logo files (not screenshots), your exact color codes, fonts, and a short list of “say it like this” phrases. If you have Canva templates, share the link and any brand-approved layouts. If you do not, we can build a clean template set once and reuse it.
If you are still defining what you want social to do for you, read what a social media strategy should include so your content, offers, and follow-up process all point to the same business goal.
Compliance notes for local service businesses
If you collect or share customer photos, videos, or stories, get written permission when a person is identifiable, especially for medical and dental content where HIPAA and Florida privacy rules can apply. For law firms, avoid case details that could identify a client without consent. For sponsored posts, giveaways, and influencer-style content, use clear disclosures like “paid partnership” or “#ad” when there is a material connection.
If you want more creator-style video without pulling your team off the schedule, our UGC content creation option is built for short clips that feel natural but still match your brand.
