To support social media content, your business should provide a small, organized set of inputs that answer four things fast: what we can show (photos/video), what we can say (offers, FAQs, facts), how it should look (brand rules), and what we must avoid (approvals and compliance).
Start with a simple brand assets folder: your logo files (SVG/PNG), brand colors (HEX codes), fonts, preferred photo style, and any do-not-use rules (old logos, outdated taglines). Add 10 to 20 “approved” images that feel like your real business, not stock, plus 3 to 5 short brand phrases you want repeated (your value in plain language). If you want content that looks consistent everywhere, this is the non-negotiable foundation, and it pairs naturally with our social media management service.
Next, provide the “content fuel” we can post without guessing: current offers (price, terms, start/end dates, redemption rules, and what the customer does next), monthly priorities (which services or products you want booked first), and your top 20 customer questions with answers. Your FAQs should include specifics like service areas around Orlando, hours, parking, financing, insurance accepted (if relevant), and what happens after someone books. The clearer your answers, the more your posts drive calls and appointments.
For photos and video, give us either raw media or access to get it: recent job photos, before-and-after (when allowed), team shots, behind-the-scenes clips, storefront signage, and short client-facing videos. For most platforms, vertical content works best, so capturing 9:16 phone video is a safe default. For feed images, having versions that crop cleanly to 4:5 helps, and keeping originals high resolution prevents blurry posts. If you want UGC-style videos (creator clips, testimonials, product demos), our UGC content service runs smoother when you provide a sample product list, talking points, and “must-say/must-not-say” notes.
Don’t skip access and approvals. Provide: account access (or an invite through Meta Business tools), a point person for same-day questions, and a simple approval rule like “approve within 24 hours or we post as drafted.” Also share your review and messaging SOP: who answers DMs, what counts as a lead, and where leads go (phone, form, booking link).
Finally, share guardrails. If you use creators or testimonials, your team needs a clear disclosure process for paid or incentivized posts, and Meta’s branded content tool may be required for certain partnership posts. If you’re in healthcare, dental, or any clinic setting, patient photos and stories typically require written authorization before they belong on social media, even if the patient is happy and even if the name is not shown. If you want to tighten trust signals that support both social and search, our FAQ on E-E-A-T in SEO explains what buyers look for when they are deciding quickly.
If you hand us the items above in one shared folder, we can build a posting rhythm that sounds like you, looks like you, and stays safe, without weekly back-and-forth. If your website is the place you want social traffic to land, it also helps to confirm what makes a page convert, which we cover in what makes a webpage SEO-friendly.
