A social media audit is a structured review of your social accounts, content, and performance data so you can see what’s helping you get calls, bookings, and leads and what needs to change.
Think of it as a health check for your profiles and posting history, not a “likes report.” For most Orlando and Central Florida service businesses, the goal is usually simple: look credible fast, answer common questions, and turn attention into appointments. If your pages have outdated hours, broken links, mixed branding, or content that never reaches local buyers, an audit catches that before you spend more time posting.
If you want us to run the audit and turn it into a clear to-do list, our social media marketing services are built around practical fixes and measurable results, not busywork.
What we review in a social media audit
- Profile setup: business name, category, location or service area, hours, phone, website link, bio, profile images, highlights, pinned posts, and contact buttons.
- Brand consistency: visuals, tone, offers, and “what you do” messaging across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google-facing touchpoints.
- Content performance: which posts actually earn reach, saves, clicks, calls, DMs, or bookings, plus what formats are underused (Reels, Stories, Shorts, carousels).
- Audience fit: whether your content matches the people who can buy from you locally, including language, neighborhoods served, and common service questions.
- Engagement quality: comments and DMs, response time, and whether conversations move people toward the next step.
- Paid and tracking basics: if you run ads, we check landing pages, tracking signals, and whether traffic has a clear path to convert.
- Compliance and risk: FTC disclosure habits for sponsored content, and extra care for regulated fields (healthcare and dental privacy, legal advertising rules, and avoiding claims you can’t back up).
The output of an audit should be simple: what to fix first, what to stop doing, what to repeat, and what to test next. That usually includes quick wins (bio and link fixes, pinned-post updates, cleaner calls-to-action) and a short content direction that fits your services and seasonality (think Florida storms, summer demand shifts, holiday promos, and local events).
When you start measuring performance, use the same handful of numbers every month so trends are obvious. Our FAQ on social media KPIs breaks down which metrics matter most for awareness, leads, and sales.
After the audit, consistency comes from rules your team can follow. Our FAQ on a social media style guide explains how to keep visuals and voice steady even when multiple people post.
For most businesses, doing a social media audit every 6 to 12 months is enough, plus anytime you rebrand, change your offers, add a location, switch who manages the accounts, or notice a sudden drop in reach or lead quality.
