A social media audit is a structured review of your social accounts that shows what’s working, what’s wasting time or budget, and what to change next to get better leads, calls, and sales.
When we run a social media audit for Orlando and Central Florida businesses, we start by mapping every active (and forgotten) profile tied to your brand, then we verify ownership, admin access, contact info, and brand consistency (names, bios, categories, logos, links, location details, and messaging). This step alone often uncovers duplicate pages, outdated phone numbers, old staff logins, or “unofficial” profiles that confuse customers and split engagement.
Next, we review performance using each platform’s native analytics and any tracking you have in place (website forms, call tracking, booking links, UTM tags). We look at content by type and theme, posting frequency, creative quality, and whether your posts match what people actually ask before they book. If you want hands-on help after the audit, our social media management services are built around turning the findings into a simple weekly plan your team can stick to.
What the audit typically covers:
- Profile health: completeness, local signals (service areas, address rules, hours), link paths, and conversion buttons
- Content review: top posts, flops, repeated topics, offers, and gaps (FAQs you should be answering on social)
- Audience and engagement: who’s interacting, what they respond to, and whether engagement looks local and relevant
- Lead path: how a follower becomes a caller, patient, client, or booked appointment
- Paid vs. organic: if ads are running, what’s driving results and what’s burning spend
- Competitor snapshot: what similar local businesses post, how often, and what formats get real comments
The outcome should be practical, not a pile of charts. You should walk away with a short list of fixes (access, profiles, tracking), a content direction that fits your industry (dentistry, law, healthcare, home services), and a measurement plan that ties social activity to business results.
One quick tip: if your social posts point to a slow or confusing website page, your results will cap out even if the content is good. That’s why we often pair a social media audit with landing page improvements and, when it fits, a broader web design update focused on calls and bookings.
How often should you do one? For most small and mid-size businesses, a light audit quarterly and a deeper audit once a year is enough, plus a mini-check anytime you change branding, add a location, switch agencies, or see a sudden performance drop.
If you’re familiar with an SEO audit, think of a social media audit as the social version of the same idea: clean up the foundation, find the weak links, and build a plan based on what customers actually do, not vanity numbers. And if you want a clean way to connect social to business outcomes, our notes on metrics to track translate well to social when you focus on leads, calls, and booked appointments.
