An SEO audit is a structured checkup of your website and local search footprint that shows what is helping or hurting your visibility in Google, and what to fix next to get more qualified calls, forms, and bookings.
Think of it like diagnosing why you are not showing up (or not getting clicks) when someone searches “dentist near me,” “pest control Orlando,” or “family lawyer Winter Park.” An audit does not “do SEO” by itself, it tells you what is broken, what is missing, and where the best opportunities are so your time and budget go into work that moves leads, not just reports.
What an SEO audit usually checks
For most Orlando and Central Florida businesses, we look at both organic results and the map results, because Google Business Profile and your website work together.
- Technical health: crawlability, indexation, broken links, redirects, duplicate pages, site speed, mobile usability, HTTPS, and whether Google can access what matters.
- On-page signals: page titles, headings, internal linking, service page structure, thin or overlapping content, and whether each important page clearly matches what a customer is searching for.
- Local SEO signals: Google Business Profile categories, services, photos, reviews, location consistency (name, address, phone), and whether your site backs up your service area without looking spammy.
- Authority signals: backlink quality, obvious spam risks, and whether you have local mentions that match how people actually find businesses in your industry.
- Tracking and conversions: Google Analytics and Google Search Console setup, call or form tracking, and whether you can tell which pages bring real leads.
What you get at the end
A good audit ends with a clear list of fixes and improvements in a sensible order, with plain-English notes on why each item matters and what “done” looks like. For example, we might call out a service page that should be expanded, a set of pages Google is not indexing, a mobile speed issue, or a Google Business Profile category mismatch that makes you look less relevant than competitors in Orlando.
If you want help turning findings into a working plan and implementation, our SEO services are built around audits like this, followed by focused work that improves rankings and lead quality.
When an SEO audit is worth it
You will get the most value from an audit when you are planning a redesign, launching a new site, expanding into new services or service areas, or dealing with a rankings drop. It is also smart to run a “deep clean” audit at least once a year, since websites collect issues over time, especially after plugin changes, content edits, or platform updates.
If you are trying to understand the technical side of what gets checked, this pairs well with our FAQ on what technical SEO is, since many audit findings live in that bucket.
How to spot a low-quality audit
If the “audit” is just an automated PDF with no context, or it focuses only on vanity metrics like raw traffic, it will not help much. You want an audit that connects issues to outcomes: calls, booked appointments, qualified leads, and visibility for the services that pay your bills.
