A UGC (user-generated content) video is a short, natural-looking video made by a real customer or creator that shows, reviews, or demonstrates a product or service in a “real life” way you can reuse in your marketing.
In practice, UGC video usually means vertical, phone-shot clips that feel like a friend’s recommendation instead of a polished commercial, even when the creator is paid. Common formats include unboxings, quick product demos, before-and-after results, “3 reasons I switched” reviews, day-in-the-life clips, voiceover how-tos, and simple testimonials filmed at home or on-site.
For Orlando and Central Florida businesses, UGC works because it answers the same questions your customers ask on the phone: “What’s it like?”, “Will it work for me?”, and “Can I trust you?” If you’re in dental, healthcare, law, pest control, real estate, or lawn care, the winning angle is usually clarity plus proof: show the problem, show the process, then show the result with a clear next step. If you want us to plan and produce these assets end-to-end, our UGC video service is built for consistent monthly output, not one-off clips.
| Type | Who creates it | Where it typically runs | What you’re paying for | Best fit |
|---|---|---|---|---|
| UGC video | Customer or creator (often paid, sometimes organic) | Your ads, your socials, your website, product pages | Content creation and usage rights | Conversion-focused creative that feels authentic |
| Influencer video | Influencer with an audience | The influencer’s channel plus optional whitelisting/ads | Audience access plus content | Awareness and fast reach in a niche |
| Brand-produced video | Your team or a production crew | Website, YouTube, TV/OTT, high-polish ads | Production quality and control | Brand storytelling and premium positioning |
What matters most is how you plan to use it. UGC is often strongest as paid social creative (Meta, TikTok, YouTube Shorts placements) because it lets you test multiple hooks and angles quickly, then scale what performs. When we run distribution and testing, it usually pairs naturally with social media marketing so the same videos can support both organic posting and paid campaigns.
Two non-negotiables for businesses: rights and disclosures. Get a simple creator agreement that spells out where you can use the video (ads, website, email), for how long, and whether you can edit it (cut for length, add captions, add your logo). If the creator is paid or receives free product, the FTC expects a clear disclosure of that relationship, and you should avoid scripted “perfect” claims you can’t back up. For healthcare and dental in particular, don’t feature a patient’s identifiable details or treatment story without written permission that covers marketing use.
Florida also has stricter rules than many states around recording private conversations, so if a UGC concept includes capturing audio from another person in a non-public setting, get explicit consent first. When you post UGC on your site, place it near decision points like service pages, pricing guidance, and booking sections; that ties directly into trust signals we cover in E-E-A-T for SEO.
If you’re wondering whether UGC belongs on your homepage, service pages, or landing pages, the short answer is yes, as long as it supports the next step (call, form, booking). We often embed 2 to 6 short clips per priority page with captions and a clear CTA, which fits the conversion basics outlined in what makes a good small business website.
If you want a quick starting point, pick one offer, pick one customer problem, and produce three variations: (1) a 20 to 30 second demo, (2) a 15 second “why I chose this” testimonial, and (3) a 10 to 15 second FAQ answer on camera. That small set is usually enough to learn what your Orlando market responds to before you film more.
