UGC videos can be used almost anywhere you show your offer, including paid ads, social posts, email campaigns, your website, Amazon listings, and individual product pages.
We usually build UGC as a reusable clip library (unboxings, demos, before and after, FAQs, objections, testimonials) so you can drop the same video into multiple placements without re-editing every time, which is exactly what our UGC video service is built for.
Where UGC videos can be used
| Channel | Where it shows up | What to prep so it fits |
|---|---|---|
| Paid ads | Meta (Facebook and Instagram) feeds, Stories, Reels; TikTok in-feed; YouTube and Google video placements; Amazon video ads | Cut a vertical 9:16 version plus a feed-friendly 1:1 or 4:5 version, add captions, open with the benefit in the first seconds, keep branding subtle but visible |
| Organic social | Reels, Shorts, TikTok posts, Stories, pinned posts, Highlights, LinkedIn video | Use native captions or burned-in captions, keep the first frame clean (no tiny text), and add a clear next step like “book,” “call,” or “shop” |
| Newsletters, promos, nurture sequences, cart abandonment, post-purchase education | Most inboxes do not play embedded video reliably, so use a thumbnail or short GIF with a play button that clicks to a landing page or product page | |
| Your website | Homepage hero, service pages, landing pages, FAQs, testimonials, case studies, booking pages | Place the video near the decision point (above the fold or near the primary CTA), keep it muted by default, and avoid heavy page load |
| Amazon | Product listing video area on the product detail page, Brand Store, Amazon video ad formats like Sponsored Brands Video and Sponsored Products video | Show the product in-hand fast, demonstrate use in a real setting, keep claims clean, and match the exact variation shoppers will buy |
| Product pages | Shopify, WooCommerce, BigCommerce, or custom PDPs, plus category pages and bundles | Answer one buying question per clip (size, setup, results, what’s included, who it is for), and place the best clip near Add to Cart |
If you want these videos to drive leads fast, we often pair them with tight targeting and simple landing pages through our PPC management so you are not relying only on organic reach.
Notes that keep UGC usable everywhere
- Usage rights: Get a written creator agreement that covers paid ads, organic posting, edits, and the length of time you can use the content.
- Music and audio: Do not assume trending audio is cleared for ads, use licensed tracks or platform-safe audio so campaigns do not get blocked.
- Disclosures: If a creator is paid or gifted, disclosures like “ad” or “paid partnership” belong where viewers will see them.
- Captions: Many people watch with sound off, captions lift understanding on social, ads, and product pages.
- File delivery: Ask for final exports in 9:16, 1:1, and 16:9, plus a clean version and a captioned version so each channel has a proper fit.
When you add UGC to your site, page speed still matters, so treat video like any other media and keep the page light (our FAQ on how images affect website performance applies to video-heavy pages too).
If you are using UGC on service pages or landing pages for Orlando and Central Florida searches, fast load and clear CTAs directly affect calls and form fills, and that ties into how speed impacts SEO for local visibility.
If you tell us what you sell and where your customers convert (calls, bookings, checkout), we can lay out a simple placement plan and deliver the right cuts for ads, social, email, Amazon, and your product pages without turning it into a giant content project.
