We choose fonts that look professional on the web by keeping the font set small, picking highly readable families, and checking legibility, load speed, and accessibility on the devices your customers actually use.
Start with your body font first, because that’s what people read most, especially on mobile in Orlando where users are often scanning quickly between calls and appointments. For most local service businesses, a clean sans-serif is the safest pick for professional web fonts because it stays crisp at smaller sizes. Fonts like Inter, Source Sans 3, Roboto, or Open Sans tend to read well on screens and feel modern without looking trendy. If you want the whole site to feel consistent, we’ll define a simple type system during website design so headings, body text, buttons, and forms all look like they belong together.
What we check before we lock in a font
- Limit families: Usually 1 to 2 font families total (one for headings, one for body). More than that often looks messy and can slow the site.
- Limit weights: Stick to 2 to 3 weights (example: 400 for body, 600 for subheads, 700 for headlines). Too many weights looks inconsistent and adds extra files.
- Readability in real content: We test your longest service paragraphs, FAQs, and form labels, not a blank mockup. Small details like the lowercase “a” and “g,” number clarity, and letter spacing affect trust fast.
- Fallback stack: Even great fonts need backups. A common pattern is
font-family: Inter, system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;so text stays stable if the web font loads late.
Accessibility and trust
Professional typography is also about comfort and compliance. Aim for a base body size around 16px or higher, line-height roughly 1.4 to 1.7 for paragraphs, and color contrast that meets WCAG expectations (a common target is 4.5:1 for normal text). This matters a lot for healthcare, dental, and legal sites where readability and accessibility affect credibility, and it’s part of what we cover in ADA and WCAG compliance for websites.
Speed and font loading
Fonts can slow a site if they’re handled poorly. We keep files light by using modern formats (WOFF2), loading only the characters and weights you need, and using font-display: swap so visitors never stare at blank text while fonts load. On WordPress, hosting and caching settings also matter for font delivery. If your site feels sluggish, WordPress hosting can remove a lot of the delay that makes typography look jumpy.
| Business type feel | Heading direction | Body direction | Why it looks professional |
|---|---|---|---|
| Dental and healthcare | Clean sans (Inter, Source Sans 3) | Clean sans (Inter, Roboto) | High readability, modern, calm |
| Law firm and financial | Classic serif (Libre Baskerville, Merriweather) | Neutral sans (Inter, Source Sans 3) | Traditional authority with easy reading |
| Pest control and home services | Strong sans (Inter, Montserrat) | Neutral sans (Roboto, Open Sans) | Direct, clear, works well on mobile |
| Real estate and professional services | Refined serif or clean sans | Neutral sans | Trustworthy without feeling dated |
If you want a quick self-check, open your top service page on your phone and read it at arm’s length: if you catch yourself squinting, losing your place, or feeling like the text is “thin,” the font choice or styling is off. We also recommend pairing typography decisions with your color choices, because the combination drives readability and perceived trust, and we break that down in how colors and typography affect readability and trust.
