We choose a color palette that fits a brand by translating your brand personality into a small set of colors with clear jobs, then testing those colors on your website screens and real marketing materials before locking them in.
Start with what you already own: your logo, any existing print pieces, office signage, uniforms, and the photos you actually use (team, trucks, before and after, office shots). If your logo already has a strong color, that is usually your primary. If your logo is black and white or feels dated, we treat the logo as a starting point, not the boss.
Pick the feeling first, then pick the colors
Before we touch swatches, we write down 3 to 5 brand words (for example: calm, premium, friendly, direct, modern) plus the action you want people to take (call, book, request a quote). This keeps you from picking colors you personally like that do not match what your customers need to feel.
Build a small palette with roles
A practical color palette for a service business is usually 1 primary, 1 to 2 supporting colors, 1 accent color for calls to action, and a set of neutrals for backgrounds and text. Too many colors often looks unprofessional and makes your pages harder to scan.
| Palette piece | What it does | Where you use it most | What to watch |
|---|---|---|---|
| Primary | Signals your brand instantly | Header, highlights, brand blocks | Overuse can feel loud |
| Secondary | Adds variety without noise | Sections, icons, supporting elements | Needs to look good next to primary |
| Accent | Draws attention to actions | Buttons, links, form focus states | Too many accents weakens clicks |
| Neutrals | Keeps content readable | Backgrounds, text, borders | Low contrast hurts readability |
If you like the 60/30/10 split as a simple rule of thumb (dominant, supporting, accent), we break it down on the 60/30/10 rule in website design so your team can apply it without guessing.
Test it where it matters
Colors behave differently on a website than on a brand board, so we test your palette in the places that decide conversions: the homepage hero, a service page, a booking or contact form, and your main button styles. We also check what happens on mobile in bright outdoor light, which is a real thing in Orlando parking lots and job sites. A color that looks great in an office can wash out on a phone under Florida sun.
We also check accessibility basics so your site stays readable for more people: text needs strong contrast against backgrounds, and color should not be the only way you communicate status (error, success, required fields). This is part of how we think about readability and trust, which we cover more on how colors and typography affect readability and trust.
Lock it down with simple rules
Once the palette passes real-page tests, we document it so it stays consistent: color names, HEX values for web use, and simple usage rules like “accent is for primary buttons only” and “neutrals handle most page area.” If you do print too, we also plan for print-friendly equivalents so your postcards, window decals, and vehicle graphics do not drift from your website.
If you want us to turn your logo, photos, and brand vibe into a website-ready palette and apply it consistently, we handle that as part of our web design services, including button styles, section backgrounds, and a simple mini style guide your team can follow.
