A 60-second UGC video typically costs about $150 to $500 for one edited vertical video, with lower pricing on creator marketplaces and higher pricing when you add paid ad usage rights, extra variations, or an on-site shoot.
In most cases, that price covers a creator filming on their own (often at home), a short script or talking points, basic editing (cuts, pacing, simple sound mix), and delivery of a finished MP4 sized for TikTok or Reels. When you want help casting the right face and voice for your customer, handling briefs, and keeping deliverables consistent, our UGC video services wrap that production workflow into something you can run every month without surprises.
| Typical package for one 60-second video | Common price range | What you usually get | Best fit |
|---|---|---|---|
| Marketplace basic (remote) | $90 to $200 | 1 edited vertical video, light direction, limited revisions, creator chosen from a pool | Testing new offers fast |
| Direct creator (remote) | $200 to $600 | 1 edited vertical video, clearer scripting, better lighting/audio, 1 revision round | Brands that want more control over tone and delivery |
| Experienced creator or niche (remote) | $600 to $1,200 | Higher production polish, stronger on-camera delivery, more options for hooks, b-roll, and captions | Competitive categories or regulated messaging |
| On-site filming (Orlando or travel) | $1,000 to $3,000+ | Creator time on location, extra setup, releases, and more shots in one session | Local service businesses that need real locations and staff on camera |
Price moves most when scope changes, not just because the finished video is 60 seconds. The biggest cost drivers are licensing for ads, the number of variations you want (different hooks or CTAs), turnaround speed, and complexity like demonstrations, multiple locations, or multiple people on camera. If you want a quick checklist of what to lock down before you approve a quote, we break it down in what affects the cost of a UGC video.
If you plan to run the video as an ad, ask for clear usage rights terms in writing, including where it can be used (Meta, TikTok, YouTube, Amazon), how long, and whether creator allowlisting or whitelisting is included. Paid usage is commonly priced as an add-on, and it can double the project cost for strong creators because it increases the commercial value of the footage. If you want the plain-English version of those terms, start with what are usage rights for UGC videos.
For Orlando and Central Florida service businesses (dental, medical, legal, home services), we also recommend budgeting for compliance review and claim-proofing when the script touches outcomes, guarantees, or sensitive topics. When you’re ready to turn winning UGC into predictable lead flow, our PPC management team can help you test variations and track which creators and angles actually drive calls and bookings.
