During a website build, you should bake in on-page SEO basics like page mapping, clean URLs, titles, headings, internal links, media basics, and schema so search engines and customers instantly understand what you do and where you serve.
We treat this as part of the build itself, not a post-launch add-on, because it is cheaper and cleaner to wire it in while templates, navigation, and page layouts are still being set up. If you are planning a rebuild or new site, our website design service includes an SEO-aware structure so your pages are ready to rank the day they go live.
On-page SEO items to include during a website build
| Item | What to include during the build | Where it lives |
|---|---|---|
| Page plan and keyword focus | Map each main service to its own page, pick one main topic per page, and avoid cramming every service into one generic “Services” page. | Sitemap, navigation, service page list |
| Title tag | Write a unique, plain-English title for every indexable page. Put the service first, then your brand, and add a city only where it fits naturally (often homepage and location pages). | <title> in the page head |
| Meta description | Write a unique summary that matches the page and sells the click: who you help, what you do, and what happens next (call, book, request a quote). | Meta description in the page head |
| URL structure | Use short, readable slugs (for example, /services/teeth-whitening/). Keep naming consistent, avoid dates in core service URLs, and avoid duplicate versions of the same page. | Page URL / slug |
| Heading structure | Use one H1 per page that matches the page topic, then use H2s for sections and H3s for subpoints. Keep headings helpful, not stuffed. | On-page content |
| Body content that matches intent | Write unique copy that answers buyer questions: what you do, who it is for, what it costs or what affects price, how scheduling works, and what proof you have. Add local context where true (Orlando neighborhoods, service radius, parking, after-hours). | On-page content |
| Internal linking | Link from the homepage and top navigation to your main service pages, and add in-content links between related services. Use descriptive anchor text (not “click here”). | Menus, footer, breadcrumbs, in-content links |
| Images and media basics | Compress images, use descriptive file names, add alt text that describes the image, and avoid uploading giant photos straight from a phone. | Media library and image tags |
| Local trust details (for Orlando and Florida businesses) | Show a consistent business name, address, and phone number, list service areas you truly cover, publish hours, and add contact options that work on mobile (tap-to-call, short forms). | Header/footer, contact page, location sections |
| Schema markup | Add Organization or LocalBusiness schema sitewide, Service schema for service pages, Breadcrumb schema for structure, and FAQPage schema only when the FAQs are visible on the page. | JSON-LD in the page head or template |
| Canonicals and index controls | Set a self-referencing canonical on indexable pages, noindex thin utility pages (thank-you pages, internal search results, filter pages), and keep one clean version of each URL (HTTPS, www vs non-www). | Meta tags, canonicals, CMS settings |
| Open Graph tags | Add OG title, OG description, and OG image defaults so shared links look professional on social and in messaging apps. | Meta tags |
For local companies in Orlando, the biggest on-page miss we see is weak service pages. A strong service page reads like a calm phone call: it names the problem, explains the fix, shows proof (photos, reviews, credentials), and makes booking simple. That “clarity first” approach helps rankings and conversions at the same time.
If you want a quick refresher on what counts as on-page work versus technical work, our explanation of what on-page SEO is breaks it down in plain language.
When the build is done, we typically do a short pre-launch pass: check titles and headings, scan for duplicate content, test internal links, confirm index settings, and verify that conversion actions work on mobile. If you want us to do that pass for you, our SEO service can plug into a build in progress without slowing down your launch.
Titles are one of the fastest wins during a build because they touch every page and affect click-through from search results, so our guide on how title tags affect SEO is useful to share with whoever is writing your page copy.
