A small business website typically needs 5 to 12 pages to start, as long as it includes a clear Home page, focused service pages, proof, and a simple way to call or book you.
Core pages most small business sites should include
We build most local business sites around pages that answer what people ask in the first 30 seconds: what you do, where you do it, what it costs (at least a range or “starting at”), and how to take the next step.
- Home: one sentence on what you do, your service area, proof (reviews or badges), and a visible call or booking button
- About: who you are, why you exist, photos of the team, licenses or memberships if relevant (healthcare, legal, home services)
- Services hub: a clean list of services with short blurbs that link to individual service pages
- Top service pages: start with your 3 biggest revenue services, each on its own page with process, FAQs, photos, and proof
- Reviews or results: testimonials, case snapshots, before and after, or outcomes you can talk about honestly
- Contact or book: tap to call, form, hours, address if customers visit, and a map for Orlando area searches
- Privacy policy: needed if you collect form submissions, run ads, or use tracking tools
For Orlando and Central Florida businesses, a separate service page per major service usually beats one generic “Services” page because people search very specifically (for example “termite treatment” vs “pest control,” or “brakes” vs “auto repair”).
How many pages you typically need
Page count depends on how many services you sell and how many areas you want to be found in. More pages are not automatically better, but more useful pages can help when each one answers a real buying question.
| Typical site type | Typical page count | What you publish first |
|---|---|---|
| Single service local business | 5 to 8 pages | Home, About, one service page, Reviews, Contact, Privacy |
| Most Orlando service businesses with several offers | 8 to 12 pages | Home, About, 3 service pages, Reviews, Contact, Privacy, plus one FAQ or pricing page |
| Many services or higher ticket decisions | 12 to 20 pages | Add pricing guidance, financing, process, and a few proof pages tied to services |
| Multi-location | 15+ pages | Add a Locations hub and one real location page per office, then expand service content as needed |
Pages that become worth adding next
Once the core is live, we usually add pages that reduce hesitation and filter better leads.
- Pricing or cost guidance: ranges, what changes price, and common add-ons
- FAQ page: buyer questions that stop calls (insurance, turnaround time, warranties, prep steps)
- Service area pages: only for areas you truly want and can support with real proof, like jobs in Winter Park, Lake Nona, Kissimmee, or Sanford
- Proof pages: job stories, project galleries, case pages, and before and after (with permission)
- Blog or resources: helpful answers that link back to the right service page, not dead-end posts
If you want us to map the right page list for your business and build a site that drives calls, our web design service starts with a simple sitemap and page plan before any design work begins.
If you are trying to judge whether your current pages do their job, this FAQ on what makes a website good for a small business breaks down what visitors look for when they are ready to book.
If your site is already built and you need it to stay fast and stable after launch, our WordPress hosting option is built for businesses that want fewer headaches with updates, backups, and uptime.
If you are mixing up “pages” and “landing pages” while planning your build, this FAQ on the difference between a website, a webpage, and a landing page helps you choose the right layout for ads vs organic traffic.
When in doubt, start smaller with your strongest services and proof, then add pages only when you can make each one genuinely helpful and specific to what people are searching for in your market.
