Common user-generated content FAQs answered by experts

How long does it take to produce UGC videos from brief to delivery?

Most UGC videos take about 7 to 14 business days from an approved brief to final delivery, as long as we have the product (or it arrives quickly) and you’re working within one normal revision pass.

That timeline covers the full cycle: concept alignment, filming, editing, captions, and your review. If you need on-site filming in Orlando or elsewhere in Central Florida (for example, a dental office walkthrough, a law office testimonial setup, or a home service “before and after”), scheduling the shoot is usually the swing factor. When we can lock a filming window fast, production moves fast too.

Typical brief to delivery timeline

StepWhat happensTypical time
Brief lockWe confirm goal, platform, length, style, do-not-say list, and CTASame day to 1 business day
Concept + hook optionsWe outline 2 to 5 angles so the creator has a tight plan1 to 2 business days
FilmingCreator films in a home-style setup or on-site, then pulls selects2 to 5 business days after product is in hand or filming is scheduled
First editCut, pacing, on-screen text, captions, basic sound cleanup1 to 3 business days
RevisionsMost brands do one pass for wording, pacing, captions, and CTA1 to 2 business days after your notes
Final deliveryFinal files delivered in the formats you requestedSame day as approval

If you want to see what we include in a solid brief, this FAQ on what a UGC content brief is lays out the essentials that keep production smooth.

Here are the most common reasons timelines stretch past 14 business days: product shipping delays, products that need sizing or setup, multiple creators, heavy compliance review (common in healthcare and legal), or a larger batch (10+ videos) with multiple variations.

For product-based UGC, shipping is a separate clock from production. If you’re shipping to a creator, our FAQ on whether brands need to ship products to UGC creators is a helpful quick read so you can plan that step without surprises.

Need it faster? A rush timeline is sometimes possible (often 3 to 5 business days) when the product is already available, the concept is simple, and you can review quickly. If the videos are going straight into ads, pairing UGC with our PPC management helps you launch creative tests faster, then keep winners running while we produce the next round.

If you’re planning a full content batch, our UGC video services page is the best place to start, and if you tell us your launch date, platform (TikTok, Reels, Shorts, Amazon), and how many videos you want, we’ll map a realistic schedule and call out the few items that usually slow delivery.

UGC content quote

Smart Strategies, Real Growth
Turn data into powerful insights that fuel authentic brand expansion.
call to action

Don't Go! Get a Free Website Audit

Discover hidden opportunities for growth with a free, data-driven website audit!