A website is the full collection of pages and files on your domain, a webpage is one single page with its own URL, and a landing page is a webpage built for one campaign and one action (like a call, form fill, or booking).
Think of it like this: your website is the whole building, a webpage is one room, and a landing page is a room arranged for one purpose, such as getting a new patient request, a consultation booking, or an estimate request. In Orlando, we use landing pages a lot for time-sensitive promos (AC tune-ups before summer, termite season offers, “new patient” dental specials), while the main website carries your long-term trust pages, service pages, and SEO-friendly structure.
| Item | What it is | Typical goal | What it usually includes | Common example |
|---|---|---|---|---|
| Website | All pages under your domain (plus navigation, branding, and supporting content) | Be your online hub for trust, details, and multiple user paths | Main navigation, multiple pages, service areas, blog or resources, contact options | A law firm site with practice area pages, attorney bio pages, reviews, and contact page |
| Webpage | One page on your site with its own URL | Answer one topic or move one step in the buyer journey | Content, images, headings, internal links, one or more calls to action | /services/emergency-plumbing/ or /about/ |
| Landing page | A webpage designed around one offer and one conversion action | Turn paid traffic or a specific audience into leads | Short navigation (often none), tight message match, proof, one main call to action, tracking | A Google Ads page for “Same-day pest control in Orlando” with a short form and click-to-call |
Here’s the part that trips people up: every landing page is a webpage, but not every webpage is a landing page. Your homepage is a webpage, but it usually has multiple paths (services, about, reviews, careers), so it is not built like a campaign landing page. A service page can act like a landing page if it stays focused on one service and one primary action, but most service pages still need helpful navigation because they support both SEO and real browsing behavior.
When you should use each one in practice: if you want long-term visibility and trust, you want a solid website with strong service pages and supporting pages. If you are running ads or a specific offer, you want a landing page that matches the ad copy, loads fast on mobile, and removes distractions. If you are answering one question (pricing, service details, locations, insurance, process), you want a focused webpage that can be found, read quickly, and act as a stepping stone to a call.
If you are planning a build or rebuild, our web design services focus on getting the whole site structure right so your pages work together instead of feeling like disconnected brochures.
Landing pages also live or die by speed and reliability, especially when Orlando traffic spikes during storms, seasonal promos, or busy hours. That’s why we often pair campaign pages with WordPress hosting that supports fast load times, updates, and stable uptime.
If you want to understand where “design” ends and “build” begins, our FAQ on web design vs web development clears up who does what and what you should budget for.
If your bigger question is what your site should actually contain, our guide on small business website pages and how many you need helps you pick a page list that fits your business without paying for pages nobody reads.
A quick gut-check you can do today: open your page on your phone and ask, “What is this page asking me to do?” If the answer is “a bunch of things,” it’s a normal webpage. If the answer is “one thing,” and that one thing is easy to do in under a minute, you are looking at a landing page. If you are unsure which one you need for your next campaign or rebuild, tell us what you sell, where you sell it (Orlando and nearby cities matter), and what action you want most, and we’ll point you to the right page type.
