The “7 C’s” of a website are context, content, community, customization, communication, connection, and commerce.
Think of them as a quick checklist for whether your site feels clear and trustworthy to a real customer who is comparing options on their phone. For Orlando service businesses, that usually means someone searching, skimming, then deciding fast whether to call, book, or bounce. If you want help turning these into a site that drives calls and form fills, our web design services are built around this kind of practical decision flow.
| C | What it means on your website | Quick test you can run today |
|---|---|---|
| Context | Layout, navigation, and visual structure that make the site easy to use. | Can a new visitor find Services, Pricing, and Contact in under 10 seconds? |
| Content | The words, photos, videos, and proof that explain what you do and why you’re a safe pick. | Does each main service page answer “What is it, who is it for, what does it cost, how do I book?” |
| Community | Signals that people engage with you: reviews, testimonials, comments, social proof, case results. | Is trust visible before someone scrolls halfway down the page? |
| Customization | Adjusting the experience for different users or needs, including mobile, accessibility, and personalization. | On mobile, is the text readable, buttons tappable, and forms not annoying? |
| Communication | Ways you and customers talk: forms, chat, click-to-call, email, booking confirmations. | Are there two clear contact options on every key page (call and form or booking)? |
| Connection | Links and integrations that support the journey: internal links, maps, scheduling, CRM, payments. | Do service pages link to related services, FAQs, and a clear next step? |
| Commerce | How your site captures revenue: purchases, deposits, appointment booking, lead capture and follow-up. | Can a ready-to-buy visitor complete the action in 3 steps or fewer? |
In practice, most small business websites fail on context and commerce, the site looks fine but navigation is confusing, CTAs are vague, or the booking path is buried. A simple fix is to treat every main service page like a decision page: one clear headline, a short “what you get” section, pricing guidance, proof (reviews, photos, before-and-after, case results), and one obvious next step. If you want a benchmark for what “good” looks like, our FAQ on what makes a website good for a small business breaks it down in plain language.
The 7 C’s also line up with SEO, because Google and people both reward clarity. Strong content, clean internal connection, and fast mobile context usually improve rankings and conversions together. If you plan to grow traffic after the redesign, we often pair builds with SEO services so your new pages do more than sit there looking nice.
If you want to self-audit quickly, pick your top two money pages (the services that pay the bills) and grade them against the table. Then compare that to the basics in our common web design mistakes FAQ and fix the easiest issues first: clearer navigation labels, stronger proof near the top, and a shorter booking or contact path.
