During the discovery phase of web design, we get clear on what your website must do to win business, then we turn that into a plan your designer and developer can actually build without guesswork.
This phase starts with a kickoff where we learn your offers, your best customers, your sales and booking flow, and what “success” looks like (calls, form fills, online scheduling, quote requests, or purchases). For many Orlando and Central Florida businesses, discovery also covers local buyer behavior like tap-to-call on mobile, map and directions clicks, service area coverage, and trust signals (licenses, reviews, photos, before and after work, insurance, and credentials).
| Discovery activity | What we do | What you get |
|---|---|---|
| Goals and audience | Confirm your primary conversions, your top services, and who the site is built for. | A short goals brief and conversion targets. |
| Content and assets review | Inventory pages, copy, photos, logos, brand notes, and anything that must stay or must change. | A content list with gaps and needed assets. |
| Competitor and market scan | Review a handful of local competitors to spot messaging, offers, and layout patterns buyers respond to. | Notes on what to match, what to avoid, and where you can stand out. |
| Site structure planning | Map the navigation, page list, and user paths (especially home, services, and contact). | A sitemap and information architecture outline. |
| SEO and tracking baseline | Check what pages should target which topics, confirm location and service wording, and confirm tracking needs. | A page-to-topic map plus analytics and conversion tracking requirements. |
| Technical requirements | Confirm integrations (CRM, booking, payments), forms, hosting needs, and any migration constraints. | A build spec that reduces surprises during development. |
| Compliance and risk items | Flag accessibility expectations and industry rules like HIPAA-sensitive content for healthcare or disclaimers for law firms. | A checklist of must-have items before launch. |
What we typically ask you for is simple: examples of 2 to 3 sites you like (and why), your top services and service areas, your best photos and reviews, any intake scripts your team uses on calls, and access to your current analytics and domain (if you have them). If you want help scoping all of this, our web design services start with discovery so you are not paying for rework later.
By the end of discovery, you should feel like the fog is gone: you know what pages you need, what each page is supposed to do, what content is missing, and what functionality has to be in place for launch. If you want the bigger picture of how discovery fits into the full build, our breakdown of the phases of a typical web design project lays out what happens next and why the order matters.
