On website launch day, we switch your new site live, verify every critical page and conversion path works, and then monitor for issues like broken links, tracking gaps, or speed drops as real traffic starts hitting it.
For most Orlando businesses, launch day is less about pushing a button and more about a controlled checklist: backing up what you had, pointing the domain to the new site, confirming security, confirming forms and calls, and watching search and ads tracking so leads do not vanish overnight.
| Launch stage | What happens | What we check | Typical window |
|---|---|---|---|
| Pre go-live | Final backup and “freeze” on edits | Backup stored, logins saved, old site export, rollback plan | Same day, before switch |
| Go-live switch | Domain points to the new hosting and SSL loads | Homepage loads on mobile and desktop, HTTPS works sitewide, no “maintenance” mode | Minutes to a few hours |
| Critical path test | Real user journeys get tested | Calls, forms, booking, payments, chat, location maps, click to call on mobile | First 30 to 90 minutes |
| SEO and redirects | Search engines see the correct URLs | 301 redirects for changed pages, sitemap available, robots settings correct | Same day |
| Tracking and ads | Analytics starts collecting clean data | GA4 events, conversion tags, call tracking, pixel firing, landing pages match ads | Same day |
| Stabilize | Caches warm up and small issues surface | 404 errors, image loading, Core Web Vitals trends, spam form attempts | First 24 to 72 hours |
Right after the site is live, we do a fast “buyer test” on a phone because that is how most local prospects behave. We tap the header phone number, submit the main form, confirm thank-you pages, and confirm you actually receive the lead notification. If you run a dental practice, law firm, or pest control company, we also test the highest-intent pages first because those drive calls.
We also confirm technical basics that protect your visibility. That includes checking that the site is on HTTPS, that there are no accidental “noindex” settings, and that your sitemap is available for search tools. If you want a deeper explanation of security and rankings, our FAQ on HTTPS and SEO breaks down what matters.
If this is a redesign or platform change, redirects are the big launch-day risk. Any page that used to get traffic or backlinks should point visitors to the closest new equivalent, not a generic homepage. That keeps people from landing on errors and keeps search engines from dropping your older URLs.
Once the launch checks pass, we connect and verify measurement so you can trust the numbers. That usually means confirming Google Analytics and your call or form conversions, and then doing a quick “test lead” so you can see it arrive end to end. If you are planning content growth after launch, it also helps to understand how an XML sitemap fits into discovery and indexing.
Two practical launch tips we use a lot in Central Florida: we pick a low-risk time window (often midweek mornings, not Monday) and we avoid switching during peak lead hours so your front desk or team is not dealing with tech hiccups while also handling calls. If you run ads, we keep an eye on paid landing pages first because even a small URL change can break conversion tracking.
If you are launching with us through our website design services, we handle the go-live checklist, testing, and early monitoring as part of the process. If your site is on WordPress, pairing launch with reliable hosting and backups reduces risk long term, and our WordPress hosting support is built around uptime, updates, and recovery options when something unexpected happens.
If you want, tell us what platform you are launching on and whether this is a brand new domain or a redesign, and we will share the exact launch-day checklist we would run for your situation.
